There is no doubt that business professionals have a field day using the Internet as a brilliant advertising medium and they are the first to admit the fantastic potential it offers when it comes to sales of products and offering services to their customers. The fact that businesses can also set up their websites to accommodate on-line orders has meant them enjoying profitability and unprecedented access to lucrative markets. |
These days social network channels like Facebook, Google+,Twitter, LinkedIn, Pinterest and blogging provide a fantastic opportunity for businesses to communicate with their customers, which ultimately increases their loyalty.
Ditch the Sales Pitch on Twitter
Social media is important for every business, simply because it has brought new ways to help your business. People consider social networks as their personal space they want to chat, not have business shoved in their face. Social media used in the right way will in any case attract new customers While it is excellent that companies are found in all spaces where their customers are visiting, they need to make sure that they use social media networks to engage and be authentic and to create goodwill in order to receive customer feedback. Social media is not the time for a company to be 'talking business'. While you want to share your products and services, you want to be adding in humor and knowing what topics interest customers so that you can focus your content around those topics.
Why Use Social Media for Business?
Any business that takes advantage of social networking stands to benefit tremendously simply because of the massive exposure they can get from the connecting with a tribe of followers and their extended networks.
1. Social network marketers who share engaging content and news can expect to see improved website traffic due to their social media activities, as captivated followers seek to learn more about what they do. 2. Business owners also find that their activities on social media sites improve their rankings in search results. 3. A business can also use the blog space to provide interesting articles that attract visitors organically and through search. With this kind of search engine visibility, your business can rise in search results rankings.
Discovering Your Google Plus Voice
Communication skills training is important for professionals who want to use social networks sensibly, because while there aren't specific user-rules, there are certain “social” practices to follow if you want to create interested and engaged connections. Learning these nuanced skills will help in communicating the appropriate message to the right people, at the right time. It will enable a business to maintain relationships with loyal existing customers but also form new alliances.
Avoid at all cost posting hard sales pitches for your products or services. The operative word in social media is “social” and people don’t voluntarily join social networks to get accosted by your “buy-me” messages.
The best strategy on the social web is “help”. By replacing your loud advertising messages with informative content that teaches your tribe to solve problems within your domain-expertise; you send a message that communicates your ability better than any advertisement can and encourages your beneficiaries to share your solutions within their follower networks.If you are going to mention your products do so on a 12:1 ratio of 12 helps to every one product placement.
If you have staff whose job it is to manage your social media presence, communication training courses that focus on online social interaction can provide guidance on the best ways to publish content and interact in ways that will ultimately build strong and lasting relationships with your customers and prospects.
Even if you are a small outfit finding and experimenting with ways to improve communication skills around social networking will bare fruit. If you don’t have the financial resources to employ formal training, follow someone on Twitter or Google plus who has a large, influential following in a compatible area of expertise and observe what they do to grow their follower base, expand their mailing lists and build their influence. This kind of personalized communication skills training takes only a little time and costs no money.
While you can learn from others’ techniques, it is important that you avoid copying your mentor’s execution to the letter. Test some of their approaches but you can speak to your tribe in a tone and manner that is uniquely your own and reflects the culture of your group.
The Internet is a fantastic resource, and social media gives businesses the opportunity to interact with customers, partners and prospects in a way that other media isn't able to. Create a social strategy that makes use of an authentic approach to engagement to win the trust of your followers and their extended communities and don’t limit your communication to sales pitches and event promotions.
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