|
|
 |
|
|
Tourism Development Strategy I by Joshua Smitth
|
|
|
Tourism Development Strategy I |
|
|
|
|
|
Business,Travel & Tourism
|
|
|
Tourism development strategies to attract new tourists in order to boost their economic growth and employment. Indeed, tourism development must be based on a specific strategy with clear goals and cannot be a series of ad campaign that are not coordinated. Tourism development strategies consist of several steps like branding and communicating the country’s offer and features. The strategy used is different from a country to another and each has to sell what they do best to potential tourists featuring the best spots in the country and the services this country offers best. In order to have a coherent image conveyed, the Tourism development strategies put in place must be followed through each step and through every campaign and ad that has been done. The communication strategy must stay consistent with the overall strategy that the country has adopted so that potential customers are not confused with different images and messages the country would try to convey, messages and images that can be opposites. If the country is looking to have an image of adventure tourism hub, then it should stick with this idea and communicate around it. It should not spend resources on developing a cultural destination, which it probably is not in reality. Countries sometimes want to propose every possible thing to the potential tourists, from adventure to spas and resorts or culture and leisure. Proposing too much at a time may confuse the customer, that’s why a Tourism development strategies is essential. Furthermore, this strategy is usually implemented on a long period of time as a strategy is not a short-term plan but an overall series of ideas and plans to develop the country’s tourism attractiveness.">Now more than ever, countries are actively looking to put in place Tourism development strategies to attract new tourists in order to boost their economic growth and employment. Indeed, tourism development must be based on a specific strategy with clear goals and cannot be a series of ad campaign that are not coordinated. Tourism development strategies consist of several steps like branding and communicating the country’s offer and features. The strategy used is different from a country to another and each has to sell what they do best to potential tourists featuring the best spots in the country and the services this country offers best. In order to have a coherent image conveyed, the Tourism development strategies put in place must be followed through each step and through every campaign and ad that has been done. The communication strategy must stay consistent with the overall strategy that the country has adopted so that potential customers are not confused with different images and messages the country would try to convey, messages and images that can be opposites. If the country is looking to have an image of adventure tourism hub, then it should stick with this idea and communicate around it. It should not spend resources on developing a cultural destination, which it probably is not in reality. Countries sometimes want to propose every possible thing to the potential tourists, from adventure to spas and resorts or culture and leisure. Proposing too much at a time may confuse the customer, that’s why a Tourism development strategies is essential. Furthermore, this strategy is usually implemented on a long period of time as a strategy is not a short-term plan but an overall series of ideas and plans to develop the country’s tourism attractiveness.
Related Articles -
Tourism Ranking, World Tourism Ranking, Tourism Brand, Top Countries in Tourism, Tourism Development Strategy,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
