New poll: hispanic teens are aware of the dangers of texting whiledriving, yet 54 percent are guilt

Smartphone penetration is very high among teenagers, especiallyamong Hispanic teens who over-index on smartphone and technologyadoption. According to this survey, 78 percent of the Hispanicteens interviewed in this survey report owning a smartphone,compared to only 68 percent of Caucasian teenagers. Additionally,Hispanics are more likely to be a cell phone-only household,meaning they use their cell phones as their primary way ofcommunication, according to the National Health Interview Survey(NHIS) by the Pew Research Center. "The prevalence of texting while driving is higher among Hispanicteens, which is why we feel it is our responsibility to help spreadthe word about the dangers of this risky behavior," said Brent Wilkes , League of United Latin American Citizens (LULAC). "Thanks toAT&T's efforts to spread their no-texting-while-driving messagethroughout the Hispanic community, LULAC can do the same, savinglives in the process." With prom, graduation and summer nearing, we head into the "100deadliest days" for teen drivers on the road -- the days between Memorial Day and Labor Day .(1) Texting also ranks as the No.

1 mode of communication amongteens.(2) On average, teens text five times more a day than a typicaladult.(3) When this habit hits the road, drivers who text are 23 times morelikely to be in an accident or near-accident.(4) Highlights of the AT&T Teen Driver Survey: Peer Pressure: Almost all teens (89 percent) expect a reply to a text or emailwithin five minutes or less. Knowledge but Little Action: 75 percent of teens say texting while driving is very dangerous -- but 43 percent admit to doing so. "Gateway" Dangers: 70 percent of teens believe texting while stopped at a red lightis dangerous. Still, 60 percent of teens admit to texting at a red light and 73percent admit to glancing at their phone at a red light. 61 percent of teens say they glance at their phone while driving,and 61 percent have seen their friends read or send an email, ortext, while driving.

Learning by Example: According to 77 percent of teens, adults tell kids not to textwhile driving -- yet adults do it themselves "all the time." 41 percent of teens report seeing their parents read or send anemail, or text, while driving. Still, 89 percent of teenagers say their own parents are good rolemodels in terms of not texting while driving. And, 62 percent of teens feel that getting reminders from their ownparents not to text and drive would be effective in getting them ortheir friends to stop texting and driving. Minority Disparities: Hispanic teens (54 percent) are more likely to admit to thepractice of texting while driving than Caucasian (41 percent) andAfrican-American (42 percent) teens.

Hispanic teens (52 percent) also are more likely to report seeingtheir parents text while driving, compared to 38 percent ofCaucasian teens and 44 percent of African-American teens whoreported seeing their parents text while driving. What Helps Lessen the Urge: 89 percent of teens said a phone app to prevent texting & driving-- like AT&T DriveMode -- would be an effective way to get them ortheir friends to stop texting and driving. AT&T DriveMode provides a customizable auto-reply message notifying friends thatthe user is driving and will respond when it is safe. TAKING THE MESSAGE ON THE ROAD To help address the issue and show first-hand the risks of textingwhile driving, AT&T is launching a 30-market U.S.

tour of atexting-while-driving simulator, offered by The Peers Foundation.The simulator is a computerized car that lets users virtually textand drive -- providing a realistic but safe experience for teens tounderstand the dangers of texting behind the wheel. "Knowing that texting and driving is a recurring problem amongteens in the Hispanic community, we're extremely honored to supportAT&T's 'It Can Wait' campaign, which aims to educate the communityon the dangers of texting behind the wheel," said Gus West , The Hispanic Institute. "We, as adults, have to do our part byleading by example and putting the phone away while driving." The tour is traveling to local high schools nationwide May 8-June 1 . The simulator will tour the West in Seattle and Spokane, Wash ; Eugene and Portland, Ore. ; Bakersfield , Fresno , Los Angeles , Sacramento , San Diego , and San Francisco, Calif.

It will also tour through Dallas , Houston , and San Antonio, Texas ; Little Rock, Ark. ; St. Louis and Kansas City, Mo. ; and Omaha, Neb.

Other cities include Denver , Las Vegas , Oklahoma City , Phoenix , and Salt Lake City . In Florida , the simulator will travel to Jacksonville , Orlando , Miami , Tampa and Wellington . It will also be in Brentwood and Knoxville, Tenn. , and Louisville, Ky. AT&T'S COMMITMENT TO EDUCATION ON THE SUBJECT Last week, AT&T received National Organizations for Youth Safety's2012 Youth Choice Award for ongoing efforts and working with teensto address the issue of texting while driving.

AT&T launched its "It Can Wait" campaign in March 2010 . To date, more than 110,000 people have taken a pledge not to textand drive on AT&T's Facebook, Friends & Family and employee pages. Nearly 3 million people have watched AT&T's powerful 10-minutedocumentary, "The Last Text," which features real stories ofindividual lives that have been drastically altered -- or evenended -- because of texting while driving. In 2011, AT&T committed a four-year series of contributionstotaling $1 million to help educate the public and spread the word about the campaign.This builds on 2010 contributions of $250,000 to nonprofit youth safety organizations to support the cause.

AT&Thas also created and maintained an online resource center thatoffers downloadable educational resources, such as pledges, postersand PSAs. (1) AAA Foundation for Traffic Safety (2) The Pew Internet & American Life Project (3) Virginia Tech Transportation Institute Research: (4) Virginia Tech Transportation Institute Research *AT&T products and services are provided or offered by subsidiariesand affiliates of AT&T Inc. under the AT&T brand and not by AT&TInc. About AT&T AT&T Inc. is a premier communications holding company and one ofthe most honored companies in the world.

Its subsidiaries andaffiliates -- AT&T operating companies -- are the providers of AT&Tservices in the United States and around the world. With a powerful array of network resourcesthat includes the nation's fastest mobile broadband network, AT&Tis a leading provider of wireless, Wi-Fi, high speed Internet,voice and cloud-based services. A leader in mobile broadband andemerging 4G capabilities, AT&T also offers the best wirelesscoverage worldwide of any U.S. carrier, offering the most wirelessphones that work in the most countries.

It also offers advanced TVservices under the AT&T U-verse.

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