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Blended red wines are the hot trend, according to clayhouse wines by efwegbe erergeer
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Blended red wines are the hot trend, according to clayhouse wines |
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Business,Business News,Business Opportunities
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PASO ROBLES, Calif., May 16, 2012 /PRNewswire via COMTEX/ -- Asearly as two years ago, Sunset Magazine's wine editor, SaraSchneider, chose wine blends as the magazine's number four (of six)wine trends for 2010. Canada's Tom Firth, writing in WineAccess inJune 2010, said, "the future of red wines does not lie in thesudden popularity of an obscure grape, but rather in the artfulcreation of new and unique red blends." Then, in February of thisyear, the Wine Business Monthly continued the refrain by writingthat: "(In 2011) Moscato, sweet reds, red blends, unoaked wines,Prosecco, Pinot Noir and Malbec were hot. As consumers continued toseek out value, the strongest sales growth came from wines pricedat $10 to $15...The father of the red blend category has beenMenage a Trois from Trinchero Family Estates." Paso Robles' Clayhouse Wines has been making the popular Adobe Redsince 2006 and has watched the red blend category burgeon, as well.And while the Adobe Red has a suggested retail price of $15, thewinery also believes there is plenty of opportunity for red wineblends at higher price points. Winemaker Blake Kuhn says that, "blends are what Paso Robles doesbest, at any price point." He believes that as wine drinkingpalettes mature, consumers who now enjoy $10 blends will trade upto more expensive blends with additional character and flavor, and"that's when they'll really see the quality of Paso Robles winesshine." To bolster his claim, Kuhn plans to begin producing more blendedred wines from the winery's 1400-acre Red Cedar estate vineyardoutside Paso Robles on California's Central Coast.
His Adobe Redand Adobe White wines are currently the only nationally availableblends he makes, though smaller bottlings of select blends are madefor the Clayhouse wine club. "The new ones will be Estate-bottledwines made in large enough quantities to showcase Paso Roblesblends nationwide," says Kuhn. Based upon the quality of the grapes on the Estate, he's currentlyconsidering a new white Rhone blend with Viognier and GrenacheBlanc, and three red blends with different combinations of CabernetSauvignon, Syrah, Petite Sirah, Tempranillo and Malbec. "Our vineyard is large enough," says Kuhn, "that I have the luxuryof getting first choice of the best quality grapes on the Estate."Kuhn says the winery uses approximately 10% of the grapes it grows,selling the remaining 90% to other wineries throughout California.
But is it easy to get consumers to try blended wines rather thanvarietal wines, flavors of which they might already be familiar? "Newer wine drinkers are much more adventurous," says Clayhousenational sales manager Richard Hanen. "Twenty and thirty-somethingsare fueling an incredible resurgence and expansion of the cocktailscene," he says, "so they're not only willing to experiment withnew flavors, they're also looking for flavor intensity, whichblended wines provide." Kuhn will be taking his hypothesis on the road for a few weeks thisspring to work with Clayhouse wholesalers and to offer up blendingsessions for consumer groups. "We want to get people excited aboutred wine blends by allowing them to blend their own wine withsamples we provide," he says. "That will give them a feel for whatgoes into making a blended wine, some background on how flavorsinteract, and the concept of flavor balance." Kuhn sometimes uses as many as 50 different components to puttogether a finished wine blend, and he says each part contributessomething specific to the finished whole.
"With California wine,"he reminds us, "even if it says Cabernet Sauvignon on the label itonly has to be 75% Cabernet...people drink a lot of blended winesalready, without even knowing it." Kuhn will be visiting Florida, the northeast and California overthe next few months. His schedule and more information will beavailable on the Clayhouse Wines website, . CONTACT: Rusty Eddy, 707-272-9351,rusty.eddy@middletonfamilywines.com SOURCE Clayhouse Wines Copyright (C) 2012 PR Newswire. All rights reserved. I am Gas Water Heaters writer, reports some information about magellan gps 320 , magellan explorist gps.
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