|
|
|
Place brand I by Joshua Smitth
|
|
|
Place brand I |
|
|
|
Business,Travel & Tourism
|
|
Place Brand is a process of image communication to targeted customers, with the goal to attract more of them and to convey its image the most appropriate way, It can be done on several levels, from nation-wide to regional-wide or each city’s level. Place Brand can consist of, firstly, to increase the awareness around some places. It is actually exactly like a company would do with its brand and its image to attract new customers and retain the others. Indeed, there is a lot of competition between countries or cities to attract tourists specially when so many offer the same features to the consumers whereas it is from a touristic point of view or to attract foreign direct investments. Furthermore, Place Brand is also about finding the adequacy between the offer and the demand. Countries should be aware about how people view them and what people are usually looking for when going to this country and they should offer them what they are expecting from this place. For tourists for instance, it seems normal that a person going to the Caribbean won’t be looking so much for skiing but rather would like some information about the beaches. Countries need to sell what they do best and position themselves based on their strengths. Place Brand is becoming more and more essential around the world as the competition is growing with new countries constantly looking forward to attracting new investments and tourists.">The development of countries’ brands is essential for them for several reasons. It allows a certain number of countries that desperately need to attract foreign currency reserves into their economy to do so. The image they try to convey is therefore a key element to their development. There are several ways to attract foreign money reserves, among them attracting foreign direct investments and attracting tourists into the country. Both can be achieved thanks to the Place Brand . Place Brand is a process of image communication to targeted customers, with the goal to attract more of them and to convey its image the most appropriate way, It can be done on several levels, from nation-wide to regional-wide or each city’s level. Place Brand can consist of, firstly, to increase the awareness around some places. It is actually exactly like a company would do with its brand and its image to attract new customers and retain the others. Indeed, there is a lot of competition between countries or cities to attract tourists specially when so many offer the same features to the consumers whereas it is from a touristic point of view or to attract foreign direct investments. Furthermore, Place Brand is also about finding the adequacy between the offer and the demand. Countries should be aware about how people view them and what people are usually looking for when going to this country and they should offer them what they are expecting from this place. For tourists for instance, it seems normal that a person going to the Caribbean won’t be looking so much for skiing but rather would like some information about the beaches. Countries need to sell what they do best and position themselves based on their strengths. Place Brand is becoming more and more essential around the world as the competition is growing with new countries constantly looking forward to attracting new investments and tourists.">Place Brand . Place Brand is a process of image communication to targeted customers, with the goal to attract more of them and to convey its image the most appropriate way, It can be done on several levels, from nation-wide to regional-wide or each city’s level. Place Brand can consist of, firstly, to increase the awareness around some places. It is actually exactly like a company would do with its brand and its image to attract new customers and retain the others. Indeed, there is a lot of competition between countries or cities to attract tourists specially when so many offer the same features to the consumers whereas it is from a touristic point of view or to attract foreign direct investments. Furthermore, Place Brand is also about finding the adequacy between the offer and the demand. Countries should be aware about how people view them and what people are usually looking for when going to this country and they should offer them what they are expecting from this place. For tourists for instance, it seems normal that a person going to the Caribbean won’t be looking so much for skiing but rather would like some information about the beaches. Countries need to sell what they do best and position themselves based on their strengths. Place Brand is becoming more and more essential around the world as the competition is growing with new countries constantly looking forward to attracting new investments and tourists.">The development of countries’ brands is essential for them for several reasons. It allows a certain number of countries that desperately need to attract foreign currency reserves into their economy to do so. The image they try to convey is therefore a key element to their development. There are several ways to attract foreign money reserves, among them attracting foreign direct investments and attracting tourists into the country. Both can be achieved thanks to the Place Brand . Place Brand is a process of image communication to targeted customers, with the goal to attract more of them and to convey its image the most appropriate way, It can be done on several levels, from nation-wide to regional-wide or each city’s level. Place Brand can consist of, firstly, to increase the awareness around some places. It is actually exactly like a company would do with its brand and its image to attract new customers and retain the others. Indeed, there is a lot of competition between countries or cities to attract tourists specially when so many offer the same features to the consumers whereas it is from a touristic point of view or to attract foreign direct investments. Furthermore, Place Brand is also about finding the adequacy between the offer and the demand. Countries should be aware about how people view them and what people are usually looking for when going to this country and they should offer them what they are expecting from this place. For tourists for instance, it seems normal that a person going to the Caribbean won’t be looking so much for skiing but rather would like some information about the beaches. Countries need to sell what they do best and position themselves based on their strengths. Place Brand is becoming more and more essential around the world as the competition is growing with new countries constantly looking forward to attracting new investments and tourists.
Related Articles -
Talent Strategies, Talent attraction strategies, Attraction of Talent, Place Brand, Nation Brand,
|
Rate This Article |
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
Reader Opinions |
|
|
|
|
|
|
|
|
Author Login |
|
|
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|