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How To Improve The Conversion Rate Of Your Copy by Andrew Barnes
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How To Improve The Conversion Rate Of Your Copy |
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Education
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If you already have a live sales letter online, there are still some creative things you can do to make it convert better. There are a couple of techniques a veteran online copywriter can employ that you can test on your copy to see if these improve conversions. Here are just a few powerful ways to get better results: No.1: Use the bandwagon effect. This points out to the reader that a lot of people have jumped in on what you've offered. You tell your reader that you had to hire extra customer service personnel to accommodate the unexpected surge of orders. You further tell them that if ever you and your staff can't get back to them on their emails or calls, you will do so ASAP after you've finished with those who have called earlier. This makes them think that if many have already jumped in on your offer, then they should do business with you as well. No. 2: Use the scarcity principle. This works by telling your prospects that you only have a limited number of copies to sell. And after all are sold, you won't know when you'll have new sets to sell. So they better grab their copies now before others do, or they may just end up with none for their own. We all know that scarce things are craved for more than ever. No. 3: Use time-limited offers. With this one, you can offer a discount for a particular time range only. You tell your prospects that 3 days after going live, the discounted price will no longer be offered - and prices will go back to normal. You are creating here a sense of urgency for your prospects. You are giving those who are having second thoughts about buying an extra push. You want them to act now on this time-limited offer. You are giving them the best time to buy - which is now. No. 4: Offer a solid guarantee. This works by giving your prospects a strong guarantee. Most business owners will hesitate when it comes to this part. They are afraid that others will take them up on their money-back guarantee. They are afraid of refunds. But the total cost of refunds pale in comparison to the increase in sales brought about by a strong guarantee. When it comes down to it, you get a better bottom line than if you had a weak guarantee. So there you have it - just some of those things that a veteran online copywriter has learned through experience. Learn from these and make your copy convert better. essay prices
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