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Brand intelligence provides a longer term aspects that develops an insight in analyzing the comments of the consumer in terms of emotions and reputations. This can also be used for monitoring changes that are needed for the specific brands. They help in effectively connecting the specific brands with the targeted consumers. The main focus of brand intelligence comes in the following areas: The products and their features come in high branded quality Brand intelligence always considers the emotional strength as well as the weakness of the brands When a new product is introduces certain changes will be involved in that, the brand intelligence gives special concern for the emotional strength of the special brands They also considers the brand drivers and how their method of work matches to the beliefs of the consumers Lets us look through the benefits of brand intelligence program: The brand intelligence provides an assessment that is made for making adjustments before any problem will be caused and increased They help in offering a long brand belief for the consumers. They provide a honest and objective ways for improving the brand among the competitors Social media monitoring can be explained as the process of scanning the web mainly about the information of the company and their branded products. All the information about the company will be shared; this will be helpful in responding to the negative information in a timely manner. If any of the negative comments will be discussed then a quick response will be taken to solve that issue. The social media monitoring provides certain services such as: Helps to make a strategic decision Helps to maintain a good customer relation and offers positive feedback Keeps a track of marketing campaign Maintains good public relations Well established issue management possible Good positioning and messaging facilities Social network analysis is a method that is mainly used for analyzing the social network that keeps an eye on the social networking. Demographic analysis consists of certain methods that help in measuring the dimensions and dynamics of populations. The main intension of demographics analysis is to study the human population and also to study the birth, death and migration of the people. It helps in developing an estimate of the population using the administrative records. The making of this estimate are of highly reliable and they provide standard accurate information of the population so they can be used for census making. Predictive analytics involves the various techniques of statistics, machine learning, modeling and data mining. They consider the various current and historical facts that help in making predictions about the future. Uses of predictive analysis: Actuarial science Financial services Retail Travel Marketing services Health care services Pharmaceuticals Insurance Telecommunications Customer analytics can be defined as the process that collects the data of the customers behavior, this process is mainly used for decision making. They are mainly used for direct marketing and site selection. The customer analytics helps in prediction of the behavior of the customers. Summary: Customer analysis is defined as the process that determines customer segmentation, understands their study, behaviors and motivation that help in better marketing and to increase sales. The predictive analytics makes use of data patterns that help in making future predictions for more opportunities.
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Brand intelligence, Social Media Monitoring Services, Social Network Analytics, Social Media Strategy Assessment competitor analysis, Social CRM,
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