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With hundreds of social media platforms available at our fingertips, it may seem as though the world of blogging has taken a nosedive in popularity. Many people may be ready to disregard blogging as an outdated practice; however, this is not the case. Blogging is still as relevant as ever and remains a key ingredient to a successful social media campaign. If you’ve been scratching your head, asking yourself, “To blog or not to blog?” then listen up. Here are some of the top reasons why you should definitely keep on blogging. Blogging Still Creates Online Visibility Sure, there are newer and more exciting social media platforms out there; however, most of these platforms are limited in what they can do. A blog is one of the only social media platforms that allows users to explicitly discuss a topic or express themselves; full essays, stories and informational articles can be appropriately posted to blogs in a way that can’t be encompassed by other social media platforms. This type of visibility is priceless. The brand awareness and exposure garnered from blogging can help propel a mediocre social media campaign forward into a blossoming success. So if you’re after online exposure, blogging is the best way to go. Blogging Creates a Sense of Trust A blog that is continually updated with useful information will, over time, create an online following. When this happens, a sense of trust is established between the blogger and his or her followers. It’s hard to create trust online today; however, creating a blog is one of the last remaining ways to instill a sense of trust on the internet. So stop asking yourself repeatedly, “To blog or not to blog?” and just do it; you’ll be surprised by the positive feedback that you receive. It’s never too late to start your own blog; so why not start one today? OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about To blog or not to blog, visit us now! (http://www.orangesoda.com/blog/to-blog-or-not-to-blog/)
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