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Marketing and advertising are all about getting through to people based on their emotions and sensations.This is done in all forms of advertising, including those largeelectronic message boardswhich are also known as led signsor led displays. Extensive research has been done about the influence of certain colors in order to cause one or another sensation from those who see them. For example, most studies on the matter associate the combination of red and yellow with an increase in appetite, thus both colors are a common theme in most fast food restaurants. Likewise, companies perform psychological studies to choose a logo and announcers choose carefully the colors of their products. Would you sell milk on a black and red carton? With programmable led signs, like the ones we see on Times Square in New York, the technology is there to get complete color palettes and produce the necessary advertising for both indoor and outdoor led signs. Colors affect people and it is now a certainty that they influence on whether or not customer buy products. Colors in the world of advertising and marketing have a meaning. So let’s see why black and red would not probably be the best color to go with on a milk carton (or on led signs about milk): Red Red transmits both strength and energy. It symbolizes love and violence at the same time. It is useful to catch people’s attention and stimulate their minds. For example,a led display in Chicago for a women’s clothing store featuring a sexy model on a red dress is always an effective sell. Other products where predominantly red electronic message boardscan be useful are cars, cosmetics, underwear and food products. Green Green produces a soothing, calming sensation which is associated with hope and it has an obvious connection tonature.It is common to find it on hospitals, doctor’s offices or places with a high emotional tension. In led signs, green is a powerful color for advertising beverages, such as bottled water, energy drinks or transparent sodas. A scrolling led sign for a spa should definitely be green since it’s a business where it’s customers are supposed to relax. Yellow Yellow symbolizes happiness and life. It means joy and is associated with the sun and the cheerfulness of light. That’s why led signs in yellow commonly include touristic offers to sunny destinations. It’s also common for outdoor beer led signs in Milwaukeeto be yellow, because of the color of the product. Children’s toys are commonly dominated by yellow, especially those for toddlers. White: White has an influence in people by giving them a sense of sobriety and luminosity. It symbolizes purity, cleanliness and truth. That is why white is crucial on led signs advertising dairy products, perishable food products and cleaning products. Black: Black is the color of mystery, formality and in general seriousness. It also has cultural association to darkness and death. And while the latter is useful for led signsabout funerary services or heavy metal bands, the former explains why presence of black on electronic message boardsabout formal clothing, business computers and executive products in general is very important. Find more information relating to electronic message boards, and led signs milwaukee here.
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