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In a blog post explaining the decision, Microsoft Chief Privacy Officer BrendonLynch acknowledges that online advertising is important to theInternet economy, and that consumers receive value in the form of amore relevant, personalized Web experience. In the end, though,Lynch states, We believe that consumers should have more controlover how information about their online behavior is tracked, sharedand used. I'm an advocate of online tracking for a more personalized Webexperience...on my terms. To be clear, I am not sold on Do Not Track as a solution. Rules only work for rule-abiding organizations , and the shady companies that might use my data for lessscrupulous purposes are not likely to honor the Do Not Track flag from my browser. The technology does at least give users somesay in if or how their Web surfing habits are monitored, but it isnot a silver bullet for protecting online privacy. An article in AdWeek suggests that the default Do Not Track may backfire and alsocause otherwise compliant organizations to ignore the Do NotTrack flag from Internet Explorer. The article quotes Stu Ingis,general counsel of the Digital Advertising Alliance (DAA), saying,"In my view, most websites will ignore it. They aren't going to putthemselves out of business. In spite of the opposition from organizations like the DAA, themove by Microsoft is simply the right thing to do. Using a defaultopt-out approach solves one of my fundamental complaints about DoNot Track . Most implementations of Do Not Track put theburden on the individual user to A) realize that the trackingactivity is going on; B) decide to take action to prevent thatactivity; and, C) figure out where the controls are to enable DoNot Track in their Web browser. The default assumption should be that users would like their privacy respected , and prefer not to be tracked unless explicit permission isgranted. Legitimate advertisers and online destinations shouldn thave any problem explaining up front how and why they intend to usethe data they gather, and giving users an opportunity to grantpermission for the tracking to occur. IT admins should also welcome Microsoft s decision to enable DoNot Track by default. Businesses don t want the onlineactivities of users monitored or tracked. IBM recently banned the use of Siri by employees over concerns that Apple retains the queries andinteractions spoken to the virtual personal assistant. Microsoft may have ruffled some feathers with advertisers, but itshould be commended for having the courage to put the privacy ofindividual users first. If the monitoring activities aren tproviding enough reciprocal value to entice users to voluntarilyopt-in, then there s a larger issue. Perhaps advertisers need tostop and consider why they re so concerned about giving users achoice in the matter. I am an expert from hotel-door-locks.com, while we provides the quality product, such as China Electronic Hotel Door Locks , Time Attendance Access Control System Manufacturer, Electric Locks For Doors,and more.
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