The haircare category is highly saturated and competitive, creating challenges for manufacturers and retailers to encourage increased consumer spending in the category. However, continued improvements in product functionality combined with the emergence of new segments such as anti-aging have the potential to drive future category growth. Some questions answered in this report include: Shampoo has high household penetration, making segment growth challenging. What are the opportunities to drive growth and add meaningful value that will encourage consumers to trade up in the segment? Low price was listed as the top influencer when purchasing haircare in 2012. How can manufacturers elevate the perception of haircare and encourage increased spending in the category? http://www.bharatbook.com/consumer-goods-market-research-reports/shampoo-conditioners-and-styling-products-us.html Natural/botanical is the leading haircare claim and generates high levels of consumer interest. However, consumers aren’t necessarily willing to pay more for natural ingredients. How can the category make natural products a stronger value-added proposition? Key chapters of the report : SCOPE AND THEMES What you need to know Definition Data sources Sales data Consumer survey data Advertising creative Abbreviations and terms Abbreviations Terms EXECUTIVE SUMMARY The market Figure 1: U.S. sales and fan chart forecast of Shampoo, Conditioner, and Styling products-US, at current prices, 2007-17 Market factors Aging population creates challenges for haircare industry Figure 2: U.S. population aged 18 or older, by age, 2013 and 2018 Hispanic population highly engaged in the haircare category Figure 3: Population aged 18 or older, by race and Hispanic origin, 2013 and 2018 Consumer confidence on the rise Figure 4: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13 Segment performance Figure 5: Sales of shampoo, conditioner, and styling products, segmented by type, 2010 and 2012 The consumer Shampoo used universally, conditioner and styling product use driven by women Figure 6: Top five hair products used, by gender, December 2012 Consumers interested in a variety of information sources Figure 7: Any interest in haircare information sources, by gender, December 2012 Shampoo alternatives generate interest Figure 8: Any interest in haircare forms, by gender, December 2012 For more information kindly visit : http://www.bharatbook.com/consumer-goods-market-research-reports/shampoo-conditioners-and-styling-products-us.html Or Contact us at : Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Follow us on linkedin : http://www.linkedin.com/company/bharat-book-bureau Our Blog : http://blog.bharatbook.com/
Related Articles -
US fmcg, retailing, Consumer goods, styling products, ,
|