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Technical Copywriting - 4 Things To Look For In An Expert by George Powell





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Technical Copywriting - 4 Things To Look For In An Expert by
Article Posted: 05/27/2013
Article Views: 27
Articles Written: 177
Word Count: 516
Article Votes: 0
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Technical Copywriting - 4 Things To Look For In An Expert


 
Education
Technical copywriting is not something that can be done effectively by just anyone. In fact, it takes a good deal of education and training to learn the aspects of this type of copywriting. Before you hire the wrong person for the job, it is best to ensure they have the skill and willingness to do an excellent job for you. Your website or project should be in the hands of a professional. 4 Key Questions To Ask When hiring a technical copywriting professional, there are many questions to ask. Even so, many of the most important ones are left untouched. The following are four of the most important questions to ask to get the results you want. 1. Where is your expertise? For technical copywriting, it is often essential to hire someone with some background in the sector. This could be anything from automotive, to aerospace to manufacturing. Whatever industry you will be working in with your website, the copywriting expert should have some foundation to get their information from. While there are plenty of resources available for researching, understanding the industry is important. Lingo and scope are not often easily translated otherwise. 2. Can you simplify it all? One of the many aspects of technical copywriting is being able to take complex technical jargon and to simplify it in such a way as any individual is able to read and understand it. The goal is often to take these complex terms and to write in a way that the customer can see how this product or service benefits them. Doing this is essential since most customers will not invest otherwise. 3. Where is your portfolio? As with any business association, you should know who you are working with. They could tell you anything but can they show you what they have accomplished? A professional technical copywriting service will be able to showcase the technical aspects of their abilities through past work experience and their portfolio. Ask to see work they have done in the past. 4. How will they work with your team? You may already have in place a team of professionals. You may want to hire a local copywriting professional, but this is not always necessary. Rather, you may want to hire someone that is remotely located but still able to easily communicate with your team. In any case, they need to be able to work with your team and your business. Ask them about their ability to do this. Professionals Offer Professionalism One of the most important things to look for when hiring someone for technical copywriting is to hire a true professional who demonstrates this in their actions. Do they respond to you frequently? Do they answer your questions thoroughly? Are they able to show their skills and expertise to you without a problem? These are some of the areas to really focus on when looking for a professional to help with the technical copywriting you need done. It may take a few extra minutes, but doing this will benefit the bottom line.t

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