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Classified Ads - Copy Writing by George Powell
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Classified Ads - Copy Writing |
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Education
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It is very essential for a business organization and owner to have some kind of knowledge regarding the fundamentals of copywriting. It is easy to get your classified ad published in the preferred newspaper. For instance, if you are writing an ad today, you may get the ad published in tomorrow's edition either online or in newspapers. In fact, if fortunate, then you will also get the sales from that day only. Ads published in a classified page of any newspaper are actually well-composed classified ads. If you want your classified ad to attract people and stand apart, you need to make use of some simple rules, creative styles, and good procedure. By following proper basic rules and procedures for writing effective classified ads, you will certainly increase your profits and response rate. Basic Rules For Writing Classifieds: Match your thinking to that of your reader and accordingly compose your classified ad, in simple terms, imagine yourself in the place of your reader. Your ad needs to be effective and concise. It has to be as if you are sitting right beside your customer and having a one-to-one conversation. It means your ad has to add some personal touch to the reader's mind. Mention the benefits that your products and services offer, what makes them outstanding and stand apart from other products or services. Understand the difference between feature and benefit. Feature actually is what your service or product has, whereas benefit is the good or advantageous thing you achieve from that feature. Therefore, prepare a list of advantages that your product is offering to the customers. Now edit this list and select the best advantage. Writing a winning classified ad is similar to framing a sentence. You need to pay attention only on a single thought at a time. Next, create an inviting and interesting headline for your ad keeping in mind the best benefit you have opted. This is because, the main attraction of any classified is its headline. Therefore, never compose a classified ad that has no headline. An attractive headline has the capability to grab your reader's attention that too in few seconds. Remember that there are many ads in the classified sections and your ad has to lure the customers to read further. Prepare the bodyline of your ad using various features that support the advantages of your products or services. Compose your ad without thinking about the actual size of its appearance. Edit your classified ad by picking best sentences, powerful words, and winning arguments, as these will make prospective customers to click the link and make some buying decisions. After completing the ad, read it and see if there are any grammatical or spelling errors. Overview: Make your classified ad sound reliable and newsworthy rather sounding a marketing gimmick. Avoid using too many exclamation marks, as the reader will doubt the ad and it will appear unpleasant. Moreover, these are some of the basic yet important guidelines for preparing a successful classified ad. college-paper rewiew
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