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JetBlue is an American low cost airline and is unique because of the fact that there are very few low cost airlines operating out of the United States skies. Low cost certainly does not mean that the airline has restricted itself to short routes in the States either. On the contrary, it operates on routes like those to the Caribbean as well as several South American countries. The airline was formed in the late 1990’s and several of its executives are very experienced professionals who have previously worked with other major airlines in the U.S such as Southwest. Though Southwest is also a low cost airline, there are several factors JetBlue distinguishes itself by, one of them by providing several personalized on board entertainment & communication services which is a rarity in this segment of airlines. The first half of the preceding decade saw the airline come through successfully with an initial phase of profit. This was followed by losses due to rising operational costs and slow demand. However, JetBlue soon moved towards to profitability in 2007. It has seen several business cycles of ups and downs in the aviation industry but has always managed to weather the storm and survive even when many major airlines have declared bankruptcy and shut down. It has kept on adding more aircraft to its fleet to service additional routes that were added to service more and more passengers who have a low budget in mind while desiring to fly to their favorite destinations, for leisure or business. Over the past decade, there have many been many changes in the top management at JetBlue. A number of new strategic partnerships have been signed to tide over the rising operational costs and to be able to sustain at least minimal profitability. This has helped the business model of the airline to grow in stature as well as popularity. In recent years, the airline has signed an interline agreement with several international airlines to arrange connecting flights for its passengers when they desire to travel international destinations in several European and Asian countries. All this has helped the bottom line of the airline and has also provided the status of an airline with the required international connections, a factor that is very important in today’s aviation business. JetBlue has been in the aviation segment for just about 15 years but has already captured a substantial market in the low cost airlines business, leaving behind some of the more distinguished and experienced competitors. It has always strived to put the requirements of customers first and aims to bring low cost personalized service to the industry. This is echoed in its operational excellence and its endeavor to provide quality services at low cost to all its passengers. It is no wonder then, that people in the United States and beyond prefer JetBlue services to travel to all the available destinations. Use JetBlue Airways for your next trip in USA if you don't want to compromise with the luxuries at any cost. If you want to travel to any city in US and looking for an option that can offer you some of the well-known luxuries, then try JetBlue this time.
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