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People who are in alignment with YOUR business values will be more loyal customers foamposites for sale.Your company values represent the qualities which you think are important in operating your business. Prospects who share the same values will be attracted to you lebron 9. These values must be demonstrated in your business through your communications and your actions. Alignment Step #2: Develop a company mission statementA mission statement is the specific purpose of your business lebron 9. It is the reason your company is "in business. " The mission statement is to be shared with your employees and your customers Scottie Pippen shoes. It is an external statement so that people understand the purpose of your business and the benefit of why they should do business with your company. Your mission statement should not include any information regarding profitability, such as "the mission of our company is to offer xyz goods in a specific marketplace and be profitable." Your profitability is an internal objective only.A mission statement is usually only 1-3 sentences long. It could include some of your values, what you offer, who you serve, and a benefit statement. Alignment Step #3: Determine your business philosophyThis is the weeding-out process that is a critical step in the alignment process to determine your ideal client. Historically, traditional marketing has focused on defining your target market according to demographic, psychographic or buying behavior characteristics. This information is very important in determining your target audience. However there is additional information which is necessary for you to attract your ideal customer.The most profitable customers for your business are those people who have expressed a desire to purchase your product and they share the same business philosophy as you do. This, in essence, is a mutual attraction.Your company's mission is to deliver a specific set of services and products which fill a need for a specific audience. Your business philosophy explains why that is important. It is the bigger picture of why you are on your mission. Think about your business right now. What must someone believe in order to understand the value of what you offer Alignment Step #4: Determine the demographic and psychographic profile of your ideal customer.The first three steps in this process are about YOU. They include defining your values, your mission and your business philosophies. The last step is about the demographics of your target market. There are going to be some common characteristics of people who have a need for your products or services. If you sell more than one type of product or service, the demographics and psychographics of your ideal customer could be very different for each product or service. If they do vary, you must make separate lists for each product and service.Demographics are different if you sell business-to-business or business-to- consumer. For business-to-business, the demographics could include: industry type, location, size of company, professional title, and sales volume. For business-to-consumer, the demographics could include: age, household income, gender, location, family size, marital status, number of children and type of dwelling.You can get even more specific about your target market with psychographic information.
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