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Now you can ride a roller coaster and eat your pretzel too. This spring America’s favorite pretzel shop, Auntie Anne’s, opened up locations in nontraditional venues such as entertainment centers, military bases, colleges and universities, large retailers and transportation sites including train stations, airport and travel plazas. “We’ve heard the demand from our loyal guests for additional portable dining options, and after conducting extensive research, we found a partnership with Auntie Anne’s to be a natural fit. We look forward to a long and successful relationship,” said Craig Grimes, corporate vice president of food and beverage with Cedar Fair L.P. In addition, the pretzel brand opened locations at three amusement parks, after entering an agreement with Cedar Fair Entertainment Company. “Amusement parks represent an untapped yet sustainable growth vehicle for Auntie Anne’s, and because of our success across all venues, we’re now poised for even further nontraditional penetration,” said Brian Boycan, director of Strategic Development for Auntie Anne’s. By the end of 2013, the chain expects to open another 150 nontraditional units... For More Info, Click Here
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