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Product and brand managers are having tough experiences these days. This is because there is a huge retail competition and therefore, it is hard to get their products on the shelves of retail stores and grab customers’ attention. After the products are kept on the shelf, their products have to compete with other products in the same category. This is what increases their dilemma since the intense competition may demolish their expensive branding efforts. If you are a product manufacturer; you might have experienced that the products on the store shelves in the big retail stores cannot be kept in a tidy manner. Well, it can be a great problem for your product branding. In order to get rid of this dilemma, product managers like you have to be innovative and creative with using a perfect display packaging solution. This is where you can take advantages of utilizing and making the most of Point of Purchase display. POP display is something that allows for taking up innovative packaging strategies and thus, it helps your brand remain competitive and retain brand equity. However, it all depends on your packaging solution service provider how it does it right. If you can get it right, you can be able to influence a buyer’s decision. How POP displays help boost in product sales If you look closely at the soap aisle in big shopping stores, you will see that the soap packaging is too trite. You can find no such differentiations between these products rather a few colors and a logo. Since these products on the store shelves look much like a clutter, shoppers do not feel interested to go through the minute printing to know about any of these products. It may be a conspiracy of big retail stores to crush brand differentiation so as to motivate buyers to choose a product depending on its price tag. There where you face a tough challenge. It is not possible to beat the major national brands relying on the primary packaging solutions. If POPAI Shopper Engagement Study is to be believed, you cannot get your brand an appropriate attention and put it in the shopper’s cart unless you put your brand on display. The reason behind this is that, there are endless product choices for shoppers these days. If you fail to utilize in-store marketing strategy to put your brand on display, you are likely to lose the battle at shelf to influence a buyer to put your product in his basket. You may be well aware of that major big retail stores keep only limited soap brands. Therefore, independent producers like you cannot get there unless you get enough creative. Simultaneously, if your product is of good quality and is available at a low price, it grabs shoppers’ attention in these big stores. With primary packaging solutions, you cannot get there and triumph over big brands. You will badly need a powerful POP packaging design strategy to have your product sold in these big stores and smaller boutique stores. With regard to this, custom retail packaging boxes can be a better option to be used in POP display. With appropriate customized retail boxes, your POP display can easily disrupt a shopper’s automatic shopping behavior and influence him to buy your product. A good POP display packaging can help you have your product benefits. Author bio Mia Jones is a technology geek, a gadget expert and a web analyst. She is associated with software development, software testing tool design and QC (Quality Check). Mia also writes for technology sites on a part-time basis. In her latest articles on custom retail packaging boxes, she shares some interesting ideas and helpful resources. Mia suggests her readers consulting Nationwide Carton for custom packaging related information. If you want to add Mia to your circle visit her Google+ profile.
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