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In an attempt to get consumers to see Subway as more than a lunch stop, the brand has expanded its offerings to include $3 breakfast options before 11 a.m. “Right now we get about 1.3% of the population eating at Subway every day,” he said. “That’s a miniscule number, because that means 98.7% is eating somewhere else. We need to get more people in the doors, and that is our biggest challenge.” While not hurting for business, the company is concerned with upcoming challenges and potential costs related to healthcare reform. In order to make up for additional costs, the chain is looking to new goals and finding new ways to expand its product line. The sandwich chain has 39,000 stores worldwide currently, with a goal to ultimately reach 100,000 locations. The company had a goal of having 5,000 stores by 1994, which it famously hit ahead of schedule in 1991. For more info, click here
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