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Mobile TV is a technology that is slowly but surely picking up pace (and market share) in the multi million dollar entertainment industry of India. It allows people to view live television content on their mobile phones or other mobile devices like tablets, phablets, etc. that they until now got through cable or satellite TV subscriptions at home. With 951 million mobile data subscribers in India, mobile tv phenomenon is a revolution waiting to unfold. In India, users surf the internet more on handheld devices than desktops. According to an industry report, the number of mobile phone internet users in India stands at around 80 million with another 10 million users accessing the internet through handheld devices such as tablets and e-readers. Also, majority of Indian households have single TV sets, making mobile a very lucrative market to become the second screen for TV consumption. Since mobile tv works on wireless data transfer, it needs high speed data transfer infrastructure for trouble free high quality viewing. This could be 3G or similar CDMA standard/WiFi/WiMax. Though new, good news is that the infrastructure is available in India. Infact, the 4G technology is also up and running in select cities and would soon be available across the length and breadth of the country. With a potentially huge market and fierce competition, the analysts predict that the cost of these services will also rationalize with adoption, making it accessible to a much larger market. One of the most prominent player in the mobile tv space is Ditto TV. Ditto TV is available for download and has customized its mobile tv software application for various platforms: android tv app, blackberry tv app, iOS app and Windows app. It’s intuitive and easy to use interface, a long list of TV channels, an array of plans for subscription and economical pricing has made it a leader in the Indian mobile live tv space. Ditto TV makes day to day use gadgets likes smartphones, tablets and phablets turn into our own personal television sets. Once the mobile tv application / tv app is downloaded and plan subscribed to, the user can start watching kaun banega crorepati watch online or any TV show live (on most major tv channels) on his/her mobile device. With its unique technology, Ditto TV enables viewing indian tv on mobile without any buffering and disruptions, making mobile viewing a pleasurable experience. Amol Shinde - SEO Expert at SocioSquare : A digital agency with a social mind!
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