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There is nothing new about video marketing as we have watched millions of commercials on television meant for the promotion of a business or a product. However, internet, especially the video sharing websites, has given a whole new definition to video marketing. People are making use of these websites to increase their online popularity and to give out their message to the global audience. Businesses run video campaigns to make people remember their brand name and appearance. This online marketing strategy often succeeds as it is natural that a person will remember a video or an image more than a name or a piece of text. Here are some interesting ways in which a business can make use of video streaming websites - • Posting DIY videos : The DIY or “Do it yourself” videos are one of the most watched online videos. Whether it is about cooking continental dishes, gardening, interior decoration projects, summer projects for children, pet care or guitar learning and dancing classes, people tend to watch these small videos very often and try doing the activity at home. They do not have to go out and look for someone who can teach them the same thing if they are getting the knowledge at the comfort of home and absolutely free of cost. Many businesses promote their product and services by posting such videos online to lure the audience to contact them for further knowledge. • Posting movie trailers and music videos : Entertainment is an industry that will never be affected by any kinds of ups and downs in the economy. To get the detailed information about the star cast and story line of a movie, people often visit such websites from where they can get the information and if the movie appears to be interesting and entertaining, they can go ahead and buy their tickets. Some websites also post music videos to let the viewers watch their favorite latest video songs online for entertainment. The music videos can also be downloaded from these web portals so that people can view these videos anytime they want. • Posting funny videos : There is no time for having fun. When people get bored of deleting the spam emails from their inbox or need a break from their monotonous routine, they can watch a standup comedy video on the video streaming online portals. These websites also pose an alternate to the popular TV shows. When people miss their favorite TV shows due to any reason, they can visit these websites and view these videos. • Video posting done by home based businesses : Video marketing is the most commonly used marketing strategy by home based businesses for their brand promotion. Entrepreneurs can post videos related to their services on the video sharing portals so that more and more people get to know about their business and make efforts to reach them and buy their products.
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