Thanks to mobile aggregation service providers, mobile video is not the future anymore, but the present. These videos are increasingly becoming the focus of everyday usage, both for entertainment and enterprise purposes. As new mobile devices, technology and applications are founded on a regular basis (smartphones, PC data cards, USB modems etc.) a world of creative possibilities have opened up for mobile users. The demand for growth has been (and still is) explosive. People want various kinds of video content delivered to and uploaded from their wireless devices. And the experience needs to be flawless – quick, high quality and reliable. Mobile aggregation service providers face a few challenges when it comes to mobile video, the biggest seeming to be high bandwidth. For video transferring to work successfully, you have to sustain a high bandwidth session lasting several minutes. If the air interface becomes congested, it might restrict usage to only a few active users in a cell. How can this be solved? According to 4G Americas, Supporting mobile growth and trends 2013, operators are beginning to roll out heterogeneous networks that include base station and core network elements from various 2G, 3G and 4G technologies. “Such networks, with macrocells, picocells and femtocells and Wi-Fi offload capabilities help best utilize the limited air interface resources while serving the users with the best Quality of Experience (QoE). By bringing the base station closer to the user, small cells provide valuable radio resources to high bandwidth video application users that are generally low mobility, thus resulting in overall spectral efficiency gains.” What about the problem of different mobile displays? It comes as no surprise that people use different phones with vastly different features and capabilities. Mobile screens vary in size and resolution. Not to mention, the streaming and watching of a video could have a big impact on the device’s battery life. “It is therefore critical,” says 4G America, “to minimize wireless congestion due to video traffic, by tailoring the video application to the underlying network resources and device types, while still maximizing end user experience and operating efficiency.” Keep an eye on the progression of mobile video streaming during the next few years. Mobile aggregation service providers are bound to surprise you in more ways than one. About the author: Thalia Brüssow is a copywriter for the WASP Integrat Mobile Aggregation Services, freelance journalist and also works with online reputation management and social media in South Africa.
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