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A new research report has been released to show the impact of web on the small and medium enterprises (SMEs) in India, by Google India and FICCI. The report, compiled and presented by Nathan Associates, showed that SMEs, which use the web, fare much better than those that do not. On an average, web-enabled SMEs boasted revenues 51% higher, 49% more profit, and customer bases 7% broader than their offline-only counterparts. According to the report, only 51 per cent of online SMBs use the web to advertise a mere 27 per cent use it for e-commerce. But 95% of businesses are yet to even establish a website. Sanjay Bhatia, Chairman, FICCI MSME Committee and Chairman & Managing Director, Hindustan Tin Works, said, "With the success of e-commerce companies in India, we believe that more Indian SMEs can benefit from the Internet and eCommerce. While the government has introduced policies that stress upon the development of SMEs, with this report we would like to highlight how Internet can play an instrumental role in driving growth of the SMEs in the country." The study showed that only 49% of Internet using SMEs surveyed had websites; IT & ITeS and hospitality had the highest numbers. SMEs in the B2B space had the lowest number of websites. RajanAnandan, Vice-President & Managing Director, Google India, said, "In the last five years, Internet has had a direct impact on how both consumers and businesses engage with each other. India’s huge and diverse base of SMEs can benefit from the Internet and we must work hard to ensure SMEs in India better understand the power of the internet to win in this digital age. I would like to congratulate the winners of India’s SME heroes challenge and hope that more businesses will take inspiration from them." Furthermore, Google India teamed up with FICCI to celebrate small enterprises which have already gone big online in India, recognizing winners of the first-ever India SME Heroes Challenge award.
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