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Grey market products are illegal and are sold outside the authorized distribution line by companies that have no connection with the original manufacturer. Therefore, it is a challenge to keep a track of the exact sales figures and the source. When you look for the perfume or cosmetics of your choice online, you will come across online sites selling the same at a much cheaper price. Initially selecting the product is easy, as you tend to opt for the cheaper priced product. However, it is not that easy a choice, considering that there are grey market products scattered all over the online shopping websites. Hence the chances of the product you purchased online being out of warranty or crossed its expiry data are high. Every online browsing customer needs to be cautious while buying products online. When the price appears to be too attractive, there is a chance the product is not legal. To steer clear of these gray market goods and faulty websites, it is essential to implement anti-fraud techniques. Industry Solutions to Combat Grey Market Sales Gray market products result in disruptions with the authentic distributors in the sales channel. The authentic manufacturers end up losing revenues, brand image and market share that can become difficult to retrieve. Keeping this in mind, today service providers specializing in online brand monitoring solutions have introduced SaaS based software that keeps track of grey market channels and eradicates them. The software efficiently manages the open market continuously for buy/sell listings of products and part numbers with the help of advanced search agents that can track down in-depth market data from a wide range of market kinds including: • Franchise and large distribution websites • Independent and grey market web sites • Trade boards • Auction sites • B2C sites • Blogs • B2B sites In addition to that, the software helps in directly providing data through a website to the user in a compact, multi-dimensional market intelligence format. This format helps the users to make customized dashboards, create user formatted export files and custom report views. All essential data can be accessed and used within a perceptive interface. This helps the investigators to manage and set up case histories, evaluate evidence and understand the connection between the partners, suspect companies and associate contacts better. Read More About: An Effective Enterprise Risk Management, Brand Management Definition, An Online Grey Market?, Anti Counterfeiting Collaboration, Global Trademark Protection Services
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An Effective Enterprise Risk Management, Brand Management Definition, An Online Grey Market?, Anti Counterfeiting Collaboration, Global Trademark Prot,
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