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Behold, electronic menu an innovation that some restaurateurshope will soon become more ubiquitous than the drive through (andeasier to understand, too). At some restaurants, it's a specialdevice that lets customers order, pay, play, and even"like" their favorite local omelet on Facebook allwithout having to resort to semaphore to flag down a waiter. Atothers, the menu is simply loaded onto an iPad or tablet providedat every table. The end of the paper menu? Perhaps, some say. But most waitersdon't need to start looking for work yet. The e-menu at the Kinsale is a device called Presto and wasdeveloped by a company started by a Massachusetts Institute ofTechnology dropout who once had some trouble figuring out how tosplit a restaurant bill with friends. Now the company, E la Carte,supplies its menus to about 300 restaurants across the UnitedStates and is slowly making its way from California to the EastCoast. You can actually order food and play games from your tablewithout waiting. And it has a credit-card reader built in, says20-something Rajat Suri, the company s chief executive officer. InApril, the first electronic menus started appearing at restaurantsin New York City kosher restaurants because Bernard Samet,the businessman who is selling them, is affiliated with an Israelicompany that makes e-menus. The New York version allows customers to like their favoritedishes on Facebook and to view the menu in their preferred language English or Hebrew. According to Mr. Samet, digital menus encourage people to spendmore by showing them appetizing photos and by suggesting otheritems that go well with their order. There are other advantages,too. Restaurant owners can change prices or take items off the menuwithout having to reprint anything, and they can use the menu foradvertising or to analyze the customers favorites. I was overseas in Israel and I saw it in restaurants, and itstruck me as an unbelievable idea, Samet says. Oriya Klein, the 20-something owner of Sushi Moto, a kosherJapanese eatery in Brooklyn, said electronic menus will make hisrestaurant unique. It just makes sense. The paper menu doesn t do the foodjustice, he says. You want a menu that s fun to go through,and that s what I was looking for. We are high quality suppliers, our products such as Extruded Polyurethane , Screen Printing Squeegee for oversee buyer. To know more, please visits Polyurethane V Belt.
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