Mobile development is a very broad term to describe the development of anything related to mobile phones and the use thereof – applications, tools, testing, programming, deployment etc. People use their cell phones for more than just making a call or sending a text. Thanks to mobile development, you can surf the internet as if you were using a laptop or computer. What few people realise is that web to phone didn’t happen on its own – someone didn’t suddenly discover one day that they could type a link into their mobile phone and magically access a website. The web was originally intended for computers, not mobile devices. For example: you can log into your social media accounts (Facebook, Twitter etc.) or purchase items from a catalogue on your mobile handset. Mobile devices, not to be confused with laptops, are seen as a pocket sized devices and range from smartphones, handheld computers and devices, cell phones and Personal Digital Assistants. Without mobile applications users will have a hard time browsing the internet. In some cases an application is needed before a task can be performed at all. Thus companies specialising in mobile development, like Integrat in South Africa, are needed to make this possible. Every time a new type of phone hits the market or changes are made to web operation, mobile internet has to change a long with it. The mobile experience is never stagnant – WASPS are always looking for ways to make it smarter, faster and more convenient as users are always demanding more innovation. In turn this also means that website developers can’t create sites for the computer users alone anymore, they also need to please the mobile audience. As more and more people realise the benefits of internet on the go, the more expansion and development has to take place. And consequently, advertisers are discovering how fruitful this venture is, attracting more users and creating more revenue and demand all around. A number of limitations are still present in mobile browsing and applications, but at the current rate of mobile development it shouldn’t take long before it is smoothed out and it is on to the next great discovery or creation. About the author: Thalia Brüssow is a copywriter for the WASP Integrat Mobile Aggregation Services specializing in Mobile Development in South Africa.
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