The FMCG Industry – Fast Moving Consumer Goods – is one of the most dynamic and consumer oriented industries. From the cup of coffee that you smell, enjoy, and drink in the morning, to the snacks that you take with the 4.00 pm tea, to the chocolate bar that you pick on your way home, it’s all FMCGic; the industry churns out products, which are low in price, but are of everyday use. And, to be at the top of its game, the industry requires top-class manufacturing machines, manpower, and products manufactured on the basis of research on customers’ changing tastes; however, there is one more thing that the industry can’t do without: sugar. Ever thought how’d biscuits, cold-drinks, and hundreds of other everyday products taste, if there were no sugar in them? The FMCG industry uses a crazy amount of sugar in preparing their products. However, they do not use the kind of sugar the general households use. They use sugar of a different grade! Yes, sugar is manufactured in different grades, for common use and for the FMCG organisations, like Procter & Gamble and Hindustan Unilever. FMCG companies often tie-up with the leading sugar companies to meet their needs for sugar. Of course, these sugar companies have to meet the quality standards set by their FMCG customers. Most of these sugar companies operate in states, which also grow sugarcane in abundance, like Uttar Pradesh, Maharashtra, Karnataka and Tamil Nadu (TN). Some of us may not have an idea about how sugar is manufactured. So, here is a quick capsule: sugar is manufactured from the juice that is extracted from the sugarcane. The juice so extracted is chemically treated. The end result is white sugary grains. Besides sugarcane, sugar beet is also used for sugar manufacturing; though sugar beet doesn’t contribute to sugar manufacturing as much as sugarcane does. Just by taking a glance over the performance of the FMCG industry in the recent past, one can easily say the industry is only going to perform tremendously in the years to come; both the increasing population and the increasing per capita income of the country promise a lot of growth for the industry. And this growth of the FMCG industry will also ensure that the sugar industry in India keeps churning out more and more sugar. The recent initiatives by the government have also greatly benefited the sugar industry in India. FMCG is a major consumer of sugar companies in India. However, the sugar that is used in the common households doesn’t work for the FMCG industry. That’s why the sugar industry in India manufactures different grades of sugar, such as M 31, L 30, L 31, and S 31.
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