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US trade shows tips to shortlist the perfect kiosk by Deepak Chowdhari
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US trade shows tips to shortlist the perfect kiosk |
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Business,Non-Profit Organizations,Marketing
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Most of the marketers use Kiosks to enhance the look and multiply the functionality plus utility of the exhibit display at any trade show. Kiosks are available in broad range and various specifications to suit and match with all different kinds of exhibition systems available for trade show displays, hence there is not one perfect match to fit every exhibit display, like: Portable exhibit designs, Modular exhibit displays, Custom Modular booth designs & Custom exhibit booths. To promote smartly through Kiosks in trade shows one must understand the components involved in making a kiosk and its utility. This can help in realizing the correct usage of the kiosk and help serve the customers better.
Consider following four major aspects while short listing a Kiosk:
Structure – (Hardware + Software)
It may seem like there is not a wide selection to pick the right kiosk but there are numerable Kiosks available in different sizes, shapes & functionality etc to fit exhibitors’ requirements. It all depends on what purpose the kiosk is being built for. Other elements that help configure a kiosk better are, the space meant for the kiosk, its functionality, material used, who will see it and why they will see it? For eg: In case of shortage of space, a wall mounted kiosk made in light weight material would be a more feasible option. It is prudent to work with established kiosk manufacturers in the US as this would ensure the authenticity of the hardware being used to create the kiosk. Kiosks today also consist of high technology components such as Bluetooth, LCD screen, Card-readers and so on. Such components ensure aggrandizing of the ROI for the business.electing the right kind of software is the key to a productive kiosk. It is based on the software that the kiosk can be used by the audience. The main objective of a touch screen kiosk is to create a hassle free and easy to use experience for the customer. The software being used can be bespoke software or off the shelf software, the main goal is to make it simplified for the clients using it. The benefit of kiosk software is that it lets the user work on the kiosk without making any important information vulnerable to any unethical practice. Apart from this, it is also possible to control the working of a kiosk from a different location and make regular checks on its functionality.
Utility
Kiosks serve many purposes, so this is left up to the exhibitor to choose one that can furnish the solicited objective for trade show participation. Depending on the requirement of display be it Product display, LED screen display, Computer work station display, Leads registration facility, Literature display, Brand awareness, Product promotions, Storage counter utility, Enhancing the booth size or look & last but most important of all to save huge cost by using kiosks coupled with portable exhibit booths designs / modular trade show displays in place of heavy custom display exhibiting systems. Stand alone Kiosks can be used to promote businesses in the trade shows since most of the kiosks need not be combined to the exhibit structure for stability or otherwise. Kiosks can be utilized to serve all the aforesaid mentioned usages to make successful trade show participation. Thus kiosks are a great tool to maximize your ROI in US trade shows.
Support
About 75% of the times, it is possible to monitor and correct the working of a kiosk from a distance. But in some cases extra support maybe required. Therefore, it is useful if the kiosk comes with a service contract. This provides you with kiosk insurance and is necessary in case of a major fault. Certain agreements provide you with a 2-day fix and some even ensure a repair within 80 hours, thus it has little impact on the ROIs.
Design
With the hardware and software of the kiosks in place, the next step is to look for such a design in Kiosk which best represents your brand. Adding colors, changing the shapes and modifying its appearance helps long way in creating a better & user friendly kiosk designs.Clearly, touch screen kiosks are a broad category and come with a lot of features. Choose the ones best suitable for your goals, to get maximum revenue by keeping in mind the above 4 mentioned trade show tips for shortlisting best kiosks. Don’t be disheartened if your trade show marketing budget is too skimp, since Exponents provides a wide variety of trade show kiosks as rental display kiosks or trade show rental kiosks. Opting for exhibit kiosk rental saves huge cost & keeps you hassle free from the issue of packaging, transporting and storing the entire Kiosk.
Related Articles -
exhibit display, trade show, exhibition systems, trade show displays, Portable exhibit designs, Modular exhibit displays, Custom Modular booth designs,
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