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You have been considering the many uses of the internet and now you are thinking of bringing your company online. Why not? It can absolutely give you a wider field of reach and generally increase your companies revenue if done right. Clearly the way to do this is by launching a website. But take care to create one that performs well for your company too. Now you don't have any HTML or CSS experience and only moderate computer experience. Knowing this and with your eye on the price you are considering using a website templating program over consulting a web development studio. There are plenty of companies out there shouting out loud all over the internet about their high SEO capabilities and easy to use interfaces. Is this the right answer for your company? Well we're afraid it's almost certainly not. Uniqueness and SEO. Search engines love unique, relevant content. This goes for the content itself, and the actual code such as HTML and CSS. If they find that your site is a direct copy, or the content has simple been copied and pasted from another, you will receive an SEO penalty. This can bring your site down in the Google rankings. You may be placed in the 'sandbox' until further notice, which is basically a filter on your websites SEO strength, or in extreme cases, your IP address will be blocked will be removing you from the rankings altogether. This is where the disadvantages of templates come in. The organisation that provides templates often provides hundreds, and sometimes thousands of templates to other sites. This means that somewhere on the internet your site is going to be nearly identical to another one. Clearly this is a very unprofessional direction to take, both from a performance basis, and as one of the basic factors to consider when starting a company is how you are going to achieve uniqueness. Also many template sites have to be simple. This is because the computed mind behind all of the simple changes that you make to your layout just cannot achieve the same neatness of code as a custom designer. This makes the layout easy to spot and most people with a good knowledge of the internet can tell the difference between a templated website and a professional company website. Poor quality code. Even after you have spent hours and hours creating a great looking website you have to consider one thing. Google will not pick up on your site and rank it well based on your carefully picked colour scheme and organised menu layout. The search engine's robots indexes pages based on their relevance to the query that is typed into the search box. This along with site quality and the quality of the back-links, content and a whole other series of factors is how you achieve high SEO. To index the pages Google must be able to read it effectively. This is done by creating good quality code that is easy for the search engine to read. Remember that It does not read an article like me and you would. It works it's way through all of the code, including content, links and all visible items. Google's robots or spiders, as they are known, do not pick up on images or aminations. It is often not possible for the search engines to work their way through the code correctly on templates once they have been altered and changed around, for example, if you added lots of new paragraphs or menu bars. Templates tend to have a truly appalling code layout, as yet again the changes are made by a computer with no forms of SEO friendly intelligence. They generally tend to push search engines away and rank your pages further down the list with this. The project could be more expensive in the long term Once you have your great looking template site up and running you realise you want to change some things. For example, you feel like the position of the shopping cart is too overbearing and you would like the menu to be more automated. This is were you will start to struggle. Your template just wont allow you to do this, and you are finding it very hard in the long run to make any major changes to your site. Often what tends to be the case is that the client ends up consulting a professional web development team to build them a brand new platform. Of course you may feel like you won't need to change your layout and text right now, but eventually every successful business needs to progress. For example the companies marketing strategy may be very different in the next six months time. It would be much easier and cost effective in the long run to actually pay a team in the first place. The time you would save in the short term is valuable, especially in a start up environment, And in the long term there is a saving on cost, especially in man hours and trial and error. Conclusion. Hopefully from this short article you can see that, although templates look great to a new internet user, from a internet user, or indeed businesses perspective they look amateurish and this affects your traffic on the human side. Also as you have seen, search engines simply do not work with them on the same basis as custom designed sites. Thank you for reading and be sure to check out my companies site at Nest Egg Designs.
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