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Nobody would argue that this is an increasingly wired world with innovations evolving every day in the virtual world, but there are limitations to even the most popular Internet events, including online trade shows. If you're worried that virtual events will make your newly created displays for a trade show obsolete, you can put your fears to bed. Professionals in marketing and event planning agree that there are at least three good reasons trade show exhibits will continue to take center stage at various venues and demonstrate the ongoing need for stands and real life meetings. There are some things an online show simply can't provide that can always be found on the convention or conference floor. Reason #1: The Personal Touch Experienced at Displays For A Trade Show You simply can't get that intimate, personal connection when you're in cyberspace. Meeting and greeting potential leads and current customers at live exhibits is invaluable. A handshake, some eye contact and a few minutes of your time spent one-on-one will garner much more interest than a relatively anonymous meeting at a virtual event. In most cases, that personal connection is what builds a real relationship between you and visitors to your booth. Lively displays that feature giveaways will always triumph over Internet events where swag for visitors isn't used to lure people to your trade show stands. Reason #2: The Unreliability Of The Internet Trade show exhibits are carefully set up inside a reliable venue where hundreds or thousands of attendees can take a leisurely stroll, visiting stands and admiring demonstrations. You'll seldom hear about exhibits that have to be shut down due to unexpected problems. Virtual events, on the other hand, can and do easily fall prey to glitches in new technology, unexpected power outages, swamped websites that can't handle the influx of visitors and more. Sure, there are virtual exhibits that look impressive, but how often have you visited a website and found broken links or frustrating navigation? With displays at a live, real-world event, you don't have to worry. Displays for a trade show are "up and running" for the length of the conference or convention and seldom suffer from technologic problems. You also don't have to worry about "trolls" visiting your exhibits at traditional venues. If someone is a trouble maker, they are quickly asked to leave the floor. Trolls, those pesky visitors who hack into an online event or who are visiting for no other reason than to bait others, can easily disrupt Internet events and are difficult to get rid of. Reason #3: The "Hands On" Factor Can't Be Duplicated Exhibits often feature demonstrations, handouts and interesting displays that just aren't the same in the online world. When visitors arrive at stands, they like being greeted by an actual person and they love the tactile quality of being able to see, touch, taste or try out a new product or service. You won't find that at a virtual show, and nothing can duplicate it. Virtual events may be all the rage for some industries, but they'll never replace the personal touch visitors find at traditional exhibits. The personal touch, sensory experience and reliability of trade show stands simply can't be duplicated online. Find out more about how to find the Portable Exhibition Stands.
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