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Cars as a status marker Clinging on to the glitters of the society, cars and bikes continue to be the deciding instruments for defining class and social status of an individual. Wrapped in luxury, Gen Y flaunts a long romance with exquisite samples of cars and bikes – that claims to be an opulent charm of the nation. With the onset of some exquisite models invading in India, innumerable galleries get dressed up in an array of luxury and it is quite easy to understand why those gorgeous wheels mesmerize the futuristic air of the era. Gen-y enthusiasts Trimming aspirations to the basic consoles is not the option for Gen Y, to whom owning a car is more a status quotient. For enthusiasts bearing finer tastes in terms of vehicle performance and other technological specifications, vehicle is more a lifestyle choice. While debuts in the market influence the core preference of the alike mass, innovative hybrids are also among the fascinating counts. Frenzied lovers seem to pen down cars and bikes with stupendous performance to their wish list, as they aspire to own one. Reasons for inclination to used cars Today, vehicles represent an ode to the most intricate craftsmanship. However, strivers who wish to add a bit of dash to their regular lifestyle and amp up social status quotient are among the go getterzzz… as a crusader of culture. While the desire to own a strong player persists in the minds, they may have to compromise on the note of monetary implications. Also, the alike-minded youth are mostly among the first time drivers for such cars, who aren’t really having their hands set on the steering. Hence the obvious inclination falls towards pre owned vehicles, which solely contributes to an equally high demand on the market for used cars in India. Used car market in India An equally lavish market of used cars exists in the shape of a much flourishing prospect framework. All the aficionados, who are inspired to be in possession of a sophisticated car, can flaunt one right away by buying a pre owned car. However, the owner’s dissatisfaction related to the vehicle’s performance and running condition, can trouble the next owner too. All the apprehensions and queries are quite naturally associated to buying used cars. Hence, the person attempting to purchase, must be able to comprehend the main reason behind disposing off the vehicle. Shriram Automall – bridging the gap Shriram Automall India Limited (SAMIL), the provider of synergized bidding platforms and consolidated services, recognizes this market needs and has evolved as an end-to-end solution provider to owners and buyers of used vehicles and equipment, who operate in fragmented market. The first of its kind, SAMIL, a wholly owned subsidiary of Shriram Transport Finance Company (STFC), offers a plethora of services under a single roof. Be it the bidding platforms or the services like repairs & maintenance, easy finance, documentation, valuation and much more SAMIL has established its presence felt with much significance. Addressing the floating desires of the buyers, SAMIL caters to exquisite detailing of services and an amplified efficiency in growing relationships with the cherished customers. Existing Automall While the plans are afoot to open 60 Automall Pan India by the end of financial year 2013-2014, the nation has already seen establishment in 26 convenient and strategic locations, along the nodal highways. The spread of Shriram Automall will certainly aid Indian automotive market which is quite likely to surge into a robust growth in future.
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