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Hitting the Right Target Market Better understanding of your customer leads to a to a faster business growth. Some new ventures often struggle discovering who their target audience are and set their sights too broad. Most businesses commit mistakes by not setting up proper feasibility study. Poor marketing plans create confusion on the business in determining their target market. But business armed with knowledge on proper marketing strategies rarely experience distress on finding their target market. Do you know who your target market is? A common businessman who’s new to the world of business may be giving out simple details about the target market, while a seasoned company like Doppler Internet with experienced marketing professionals may provide accurate details.
We ask one of our clients about their target market, and their answer is: “I sell gadgets, so my target markets are teenagers”. But professional marketing professional will provide an answer like this: “We own a gadget store on Chicago, IL. My customers are both male and female, from ages 16-24 that lives in 15 block radius of Chicago, and has income more than $50,000 per year.”
It is acceptable for entrepreneur who just started their business to commit this mistake; you may not get your target market in complete detail. Investing some time into proper marketing knowledge on it now may harvest benefits you need for your business. So, how do you know who your target market is? Read this article further to know more. Answer these Questions First
These questions will help you determine if you already have your target market or to determine your target market. • Who would pay for my products/services?
• Who has already bought from my store?
• What do my buyers think?
• Am I overestimating my reach?
• How can I sell my product efficiently?
• How can I find my customers? Those questions will help you to determine who your target market is, but it is not enough to rely on these questions. There are guidelines you need to follow on the later part of the article. Guidelines for Finding your Target Audience
Your brand should appeal to the market you wanted to reach. All businessmen have a specified target for their products. Determining the characteristics of the average viewers will help you to engage. 1. Demographic Profile of your Target Audience
o Age – Know the age range of the population who needs your service?
o Gender – Is either male or female would be interested your products/services?
o Income – what is the income level of my potential clients?
o Education – Educational attainment of your market. This help in proper advertising that help in being sensitive to your viewers.
o Marital Status - what is their marital or family status? 2. Determine their Lifestyle
Know what your target market value most. It is important to know when they get most of their decision-making information. What do they do for living? Do they like searching the internet or reading newspaper? 3. Determine how you want your target to interact with your services/products
Know how your target audiences benefit from availing your product or services? Will he like or dislike the product you offer him? Or will the product fill the basic need of the market, or is it luxury item that may help them increase quality of life, but not essential? 4. Create a target audience Profile
After answering all the questions Doppler Internet Marketer’s provide you from the above, you can create a “prototype” individual from your target market. Give the prototype a name, an age, and what he does for a living. You may need to fulfill these questions further:
• How many children does he have?
• Where does he live?
• What are his hobbies and interests?
• What are his activities at daytime and nighttime?
• What keeps him up at night? Write down the attributes of your prototype individual. Make sure that these questions are answered and make sure that there is no “biased” answer on his profile. You may keep the prototype person you created for your next advertising and marketing project.
These are some of the ways in determining your target market in an easy way. If you wanted to know more about the right process of finding out your target market, you may ask assistance from a company like Doppler Internet to help you in E-commerce and for solutions marketing your product online.
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Target Market, Carl Doppler, Doppler Internet,
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