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Gone are the days when even the most incorrigible readers had the time to peruse a newspaper from start to finish. Instead readers scan a page looking only for things of interest. Call it declining attention span or whatever, press release writing services today knows how to tweak content in the best possible manner while letting the story out. How to write a press release is all about answering two key questions. 1.Why is this story important? 2.How will it be of interest to my readers? Does this look simple? Telling web surfers in one instant what is new, different, and useful requires a bit of skill and of course some amount of practice. The first thing that draws attention is the headline. Here is where how to write a press release must focus on. The following three pointers should help. • Use short words and small sentences • Create your headline first before your structure the content. • Avoid mentioning the name of the brand or client in the headline unless you feel a compelling necessity to do so. Instead, shout what is most intriguing about the product or service. One of the most important things to remember is that the whole package must not sound like a promo. Concentrate on treating it like an article full of information people would like to read. With the web flooded by crappy and often unreliable stuff, surfers have become a discerning lot. They value good source of information. Include attributions and quotes. These authenticate the release and reinforce the premise of the content. Try to include attribution early on so that readers know up front why the story is reliable. For example if you write, “According to a recent research study conducted by….” the credibility of the story rises up a few notches. Quotes provide authority to the release without sounding promotional. However, press release writing services know they must not overdo it. Ideally, superlatives look appropriate in a release if included in a quote. As mentioned earlier, a press release makes for compelling reading only if tells how it helps readers. If it is about a new product launch, the first thing people would like to know is in which way the product has an edge over the competition. Even a human interest story can be tweaked to sound interesting to most if not all. And lastly, about adding a photo – even a most vivid description will not match a graphic or a photo. A picture of the product, person, or an event accompanying the story goes a long way in ensuring the release gets picked up. The bottom line, trim a release to make it palatable for the public. If it is an uphill task for you, get help from press release writing services. AB Newswire has a reputation for being among the Best Press Release Writing Services for its ability to include releases on 500+ News Websites. AB Newswire also offers expertise on how to write a press release.
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