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What's the first thing you notice about any brand in a market? Even if you are aware of the brand name, you will not be able to recollect it if it did not have a logo. A brand logo is therefore the most powerful identity for any brand as it is the visual image of a logo that stays in people's minds. In fact, the importance of logos has gained so much recognition that a short film called Logorama was specially made to acknowledge the power of logos. Without a logo, it is difficult to built your corporate identity in the market . Logos are especially important in the real estate market. When a realtor logo is memorable and striking, it will get more publicity. Striking does not mean that the logo has to use larger fonts or brighter colors ??? the logo has to be simple so that people are able to understand the message the logo's conveying; it will have to be concise so that a person shall be able to remember it without difficulty, and it will have to define the product's identity. Hence, for caterpillar company, putting a real caterpillar image for logo would be unsuitable as it would repulse most people except maybe entomologists. An appropriate image that doesn't offend people, that defines the company's name and type of identity shall be most suitable for a logo, even a realtor's logo. As mentioned above, a logo will have to be simple. Hence, in case the name you are thinking is Adamson&Benjamins, something simpler like AbBe's would be more preferable for a realtor logo than the whole name. Talking about realtor logo colors, it is always better to consult a professional here as he shall be able to guide you better on the colors that suit a particular logo. For example, keeping a dull grey logo for AbBe's will not be a good idea even though you may think that people will associate grey with cement. The eyes do not think, they are stimulated by external environment and its enriching colors. SO, think wisely before choosing colors for your realtor logo. Your logo image should also be selected carefully. Do not select one that looks contrary to your company's activities. So, in case you are a builder, don't put the image of a paint-brush thinking people will understand easily what you are trying to say, i.e. you are builders who build as wonderfully as painters. Do not think too abstract here unless your target market only includes artists. The font that you use should also be clear and eye-catching. Don't think of complicated fonts although they may look wonderful to you; think like you're creating such a logo that even a layman can understand to an extent. Your logo should be tested so that people can give a verdict whether they can clearly understand the concept or not, and only then should the logo be selected. And one last thing: ensure your logo doesn't have a double meaning that may offend somebody. http://www.realtorall.com/how-to-design-your-realtor-logo/
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