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Not ranking well? There may be a problem with your local SEO marketing campaign. Ideally, companies who utilize Search Engine Optimization would consider the entire SEO process as quick, hassle-free and simple. To these companies, utilizing SEO would mean having a provider create a website and promote it by means of keywords and content. After the website has gain a significant amount of inbound links, it starts going up the ranks for the target keywords it uses. Now that SEO has become even more popular than ever, adding keywords and creating links is not sufficient anymore. SEO is more than just a marketing strategy. It involves a wide array of business functions such as branding, public relations, customer service and recruitment. SEO and local SEO optimization may require the services of an SEO consultant. Companies can hire a local SEO consultant to provide professional insight and expertise in local SEO marketing. Companies can opt to avail these consultant services on an on-going basis which can potentially decrease their expenses and increase their profit. A study conducted on SEO and local SEO optimization conducted by http://blueprintsolutionsgroup.com/ has identified three major errors in search engine optimization. These errors come with recommendations which aim to assist companies and SEO consultants on how to maximize the SEO tool. First major error is on proper SEO implementation. SEO consultants who advice companies on making content management system changes usually find it difficult to justify their recommended changes as it involves a certain amount of expense. The end result of these changes may be overlooked because of the price that goes with it. Second major error is on continuous link building. SEO consultants can assist companies to proactively build links on an on-going basis but this is not always the case for majority of companies. Local SEO optimization for these companies is not part of their marketing priority. Third major error is on search marketing consulting. The need for constant updating is imperative since the search engine industry changes often. This point may be more significant today than ever before. Search engines are constantly tuned nowadays, and its landscape changes often too. Bing wasn’t around a few years back and who could have imagined that Yahoo and Microsoft would actually be working together, not to mention Google achieving 70% market share? For example, Google has totally revamped the way it crawls and indexes Adobe Flash files. Five years ago, it was virtually impossible for a Flash-based website to gain search engine rankings. Now, many of the guidelines for optimizing on-page can apply to text in Flash files. Moreover, the impact of customized search for everyone, the huge influence of social media and real-time search have become greater. The need for SEO with these recent developments are boundless and consultants that are on top of such changes offer highly important tips to their clients, saving time and money, and increasing competitive edge. Keeping up with today’s change can put a strain on companies’ IT and marketing departments. In an all-win situation for the client, SEO firms stay on top of these constant changes and consult on the need for individual client online marketing efforts. Joseph Higgins is an expert when it comes to Local SEO Optimization. To know more information about local SEO marketing, CLICK HERE now!
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