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Visitors to the North American International Auto Show (NAIAS) in Detroit will get to see five Chevrolet models that were neither developed in the U.S., nor sold here. That’s an unusual move by Chevy, which traditionally only shows vehicles at the Detroit show that will be sold in this country. But General Motors has been making a big push to globalize both its Chevrolet and Cadillac brands in recent years and the automaker wants to demonstrate its worldwide capabilities. Indeed, GM has said that the corporation’s s success depends how well it can grow Chevrolet around the world. GM now sells Chevrolets in 140 different countries. Two of the five models are already on sale close to the U.S. – in other parts of North America. The seven-passenger Orlando crossover, produced by GM in South Korea, was launched in Canada in fall 2011. The Chevy Trax five-seater suv (seen below) went on sale in Mexico and Canada late last year. Also look for the Onix on Chevy’s stand. The small hatchback was created for the Brazilian market and first shown at the Sao Paulo Auto Show there last fall. The car, which can run on either 100% ethanol or flex-fuel, went on sale in November. The Sail small family car, developed in China, joins the Chevrolet group. The Sail is not only sold in China, but in Chile, Peru and Bolivia. Pre-made kits for the car are shipped to India, Columbia and Ecuador for assembly. The fifth model is the Spin compact MPV (multi people mover). The seven-seater, made at a GM plant in Indonesia, goes on sale this year in Thailand and Indonesia. “NAIAS kicks off the global auto show season and gives us a unique opportunity to show off the depth of Chevrolet’s global product lineup,” said GM’s Mary Barra, senior vice president of Global Product Development. “The appearance of these five global vehicles further reinforces Chevrolet’s commitment to tailor vehicles to our customers’ needs around the world.” Also at the show, Chevrolet will unveil two models that are sold here: the redone 2014 model Silverado pickup and Corvette. So will these international Chevy models ever hit dealer showrooms here? Or is the whole thing just a PR ploy? Well, it could be a bit of both actually. GM could very well be testing the waters for consumer reactions to some of the five models. After all, it wouldn’t be much of a stretch for the two vehicles sold in Canada to make it here. The automaker has said part of its global strategy is to have its engineers tailor models developed in one country to meet needs in other markets. Take the latest version of the Chevrolet Colorado mid-size pickup, which was unveiled at the Bangkok Motor Show in 2011 and went on sale in Thailand first before rolling out to other markets. GM calls the Colorado Chevrolet’s first global pickup based on an all-new truck architecture developed in Brazil. GM has confirmed the newest version of the pickup will eventually go on sale in the U.S. Ditto for the Chevrolet Spark. The mini car, was developed and built by GM in Korea and was on sale there and other parts of Asia and Europe for a couple of years before it went on sale here last year. Yes, it’s a small world after all. Article Credit : http://www.forbes.com seo@pixionwebdesign.com
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