Online Travel Websites: Why Private Sales Remain Hot The online travel industry includes five types of businesses: Private Sale: Flash sale, member-only, daily deal, and group-buying travel sites. Tour/Trip Operators: Sell packaged trips to vacationers, no tour operations. Guides and Activity Providers: Provide guided tours and other activities during a trip. Online Travel Agencies: Sell lodging, air travel, car rentals, vacation packages, etc. Online Travel Brokers: Contract with travel suppliers such as airlines and hotels to represent their businesses. Each of these types of online travel businesses is discussed in detail in Module 1 of the Travel Business Academy’s Startup and Growth Program. However, the first category—Private Sale online travel businesses—remains the hottest business model in this space. Private Sale Online Travel Websites Private sale online travel sites operate on the premise that consumers look for—and enjoy buying—“act now or lose out” deep-discount deals. Private sale online travel businesses sell travel products such as hotel rooms, cruises, and tours from big-name travel suppliers that are willing to sell excess inventory at a discount but also need to protect their brand image. Rather than offering incredible deals on their own websites, these suppliers opt to offer them through flash sale, daily deal, or group-buying travel sites. Despite the “private” or “member-only” label, these sites sell widely and practically guarantee a spike in sales. Social media contributes immensely to the success of private sale online travel websites. The easy and free distribution and promotional strength of social media contribute to sales as well as memberships on successful private sale online travel websites. To learn how you can start your own private sale online travel business—or to read more about the wide variety of other successful online travel businesses—visit the Travel Business Academy website today. http://www.travelbusinessacademy.com/
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