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My dad used to run a simple electronics shop by the corner. When I grew up to be an engineer and a management degree holder, I decided to not chase jobs and do something in my dad's shop. I invested some money and started selling some electronics. This side of the business kicked off very well and before we knew it, my business took over most of the space in dad's shop. The profits helped me expand quickly and take credit to expand the store, while refurnishing it. Very soon we were doing very well for ourselves and making a lot of progress. I managed to expand to over 5 stores across the city. It was time to take the business to a new level, pushing harder for better reach. I decided that we create a website for ourselves. I decided to dig in deep and find out the details about creating a website. I researched about social media marketing and social media agencies. The social media services did seem like a specialised field. There were many social media marketing companies and I could easily select one for the best impact. I decided it was critical to improve my business and I decided to go for it. Whenever I dig deep to find something, I always open a Pandora's Box of new things. I discovered the power of SEO. India is a very big market for companies and it is equally important to be seen on the digital space. That's where SEO comes in. SEO as I learnt means search engine optimization. There are many SEO companies in India and I decided that I should definitely get in touch with a SEO company in India. The SEO firm India had to be well versed with managing growing brands and hence I chose my company with caution. The top seo companies were shortlisted and presented to me. Media advertising and media planning for spend and digital visibility was equally important. Media marketing is a tricky business from what I understood and I sought help from a professional agency. There are so many great advertising agencies in Mumbai. I heard strange terms like ppc advertising and website design and Development Company. The mobile application development was another little baby to take care of. The best advertising agencies housed all of these features under one roof. Similarly it is true for advertising agencies in Delhi too. Once I figured this entire thing out, I sat back and relaxed. I had set the ball rolling and it was time to see it snowball into something really big. It took some time to have the desired impact but very soon everything was changing. My sales indicated that more and more customers preferred to buy the good online. It became my mission to continually ramp up my online systems to run them at full capacity. Within a period of 9 months, my online sales matched on ground sales. It was one of the biggest and fastest changes I had ever seen in my business. I was truly excited for it and see the rising growth.
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