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Non-profit videos and photo galleries can prove to be of great help to a charitable organisation. As there are many NGOs working towards various causes in India and around the world, the videos and photo galleries help people relate to a particular cause in a better way. The NGO videos also act as an interesting medium for engaging supporters and volunteers. The audio-video aspect of these galleries aids the non-profits to impart the different ways of getting involved with a cause. The Akshaya Patra Foundation is one NGO that uses the medium of videos and photo galleries to engage and interact with its supporters, donors and volunteers. Akshaya Patra videos bring out different elements of the Foundation. Akshaya Patra video and photo galleries give an insight to the Foundation’s cause and the change it is able to bring in the lives of millions of children. Akshaya Patra provides mid day meal in more than 10,000 Government schools across nine states of India. It touches upon the lives of 1.3 million children every day. The Akshaya Patra kitchen video gallery tells the tale of how cooking for so many children is a possibility every day. It words out how the Foundation is able to provide ‘unlimited food for education’ to millions of children across nine states covering a total of 20 locations. Akshaya Patra videos are an eye opener of how technology can be used in preparing meals in a clean and hygienic manner by keeping intact the nutrition level and taste of each meal. These videos also cover the stories and testimonies of children and teachers. It gives the viewer a chance to know the hopes and aspirations of the beneficiaries of the mid-day meal programme. Just as the Akshaya Patra videos, other NGO videos can also reach out to its supporters by sharing recent events and news through the audio-visual medium. Video clippings and snapshots can also be included in between power point presentations to make the session more interactive and interesting. Charity videos have great potential in keeping the already existing supporters engaged with the latest developments of the organisation. It is also an excellent tool to reach out new prospective supporters. With the growing popularity of video sharing sites like YouTube and social networking sites like Facebook, it will be a strategic move if by NGOs to upload videos on these sites. Akshaya Patra videos are available in all the popular sites like YouTube and Facebook along with in its official site. View Akshaya Patra videos by visiting the following sites: • www.akshayapatra.org • http://www.youtube.com/user/akshayapatra • https://www.facebook.com/TheAkshayapatraFoundation Besides the core cause, the videos in the above link will also bring across the latest news, developments and media coverage of the Foundation. Currently, Akshaya Patra videos have about 111, 115 viewers in YouTube. This is an indication that if video and photo galleries are harnessed strategically, they have the potential to reach out to global audience in a more faster and productive way. This is also true for non-profit videos of other organisations.
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