Marketing research is not just any kind of research - it is a competition in gaining information that could lead to tomorrow's next big thing. |
Mobile research, a tool of marketing research, is being used by more and more establishments to have the upper hand in the business world today.
Valuable information is only as good as gold if it's new or fresh. It is important to be the first to catch and recognize its importance. This is why Greg Packer has become the most popular name in print we've never heard of. According to Packer, it's always been a case of being in the right place at the right time.
Following his example, mobile research should be used in the same way - in the right place at the right time. Acting on this concept, catching and having the news first, opens a chain of doors highly beneficial for mobile research and the results it will birth.
Being in the right place and moment allows you to be the first to gain the information. You'll be the first to respond or react to it, and in research, be the first to analyze and learn from it. Being the first to learn from it makes you the first to set the trend, set a standard, and become the basis for all that follow. Everything that comes after is naturally called second-rate.
Nobody wants to hear yesterday's news sold as new today. As people strive to fill the never ending road of satisfaction and need, they will continue to look for what's better. What caters to their desires and adds to it, what gives them more for less or whatever rocks their boat.
In marketing research, the days are shorter. News right now - at this very moment, could become old in a few hours. It gives a whole new meaning to the saying, "News travels fast."
News does not solely refer to the news on TV or in the paper. It could be about anything under the sun. In reality, a new trend of any kind and on any subject is considered news.
It is true that the data you obtain may not be the ace you're looking for as a researcher but you are still the first to determine it. Others who are about to dig into what you've already seen can be considered left behind in the mining of information you're looking to build on.
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