The competition among students is increasing day by day. Every person today is in the race of getting the best. During graduation and post graduation, it has been made mandatory by almost every institution for the students to undergo summer internship training in the field they have studied during their graduation. Summer Internship plays an important role in B.Tech, MCA, BCA, BE students’ lives as this will help the students in choosing the right career path of their interest for a bright future ahead. Looking at the scenario, an exit from the student life and getting job directly is cumbersome or one can say is nearly impossible. So, pursuing internship has become a compulsion. Summer Internship creates opportunities for students; it opens the doors of the corporate world wide. There are plentiful of companies offering summer internship. These companies offer on the job experience i.e. the pre-requisite while entering into today’s competitive job market. Students can enjoy the benefits availed during internship like on the job training, hands-on experience on various technologies, deep and thorough understanding of subjects, practical knowledge. Today companies are offering summer internship in a number of domains including mobile app development, digital marketing, web designing and development and many more. Digital Marketing training is in high demand these days. The look of marketing industry has been changed from traditional form to target oriented form. The way business operated in 19th century is totally different from the way it is operated these days. The rising demand of internet marketing has led to such a devastating change. It helps companies in marketing their products digitally via television, internet etc. There is one more factor that has given rise to internet marketing or digital marketing i.e. an unbelievable change in purchasing strategies and trends. As internet has become a mediator between a company and a client, people are searching for products and services online. Many professionals are allured by this marketing strategy and there are still more to come. Thus such advancement is increasing interest among youth to get training in Digital Marketing. Digital Marketing covers Search Engine Optimization, Affiliate Marketing, Viral Marketing, Email Marketing and Google Analytics. Companies offering training in digital marketing covers all the marketing tools and techniques that makes you proficient and helps you understand business tactics. It’s the most lucrative professional course that one can possess. This internship training course covers basic fundamentals required in Digital Marketing and deep knowledge of how effectively and efficiently to develop, plan and execute digital marketing campaigns.
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