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UK (February 27, 2014): The advancement in technology and the adoption of social media Marketing by nearly all major brand means that every time we turn our computer on, look at our mobile phone or watch the television, we are exposed to a false ideology of the perfect female body. As a result, we as a people are more body conscious than ever before. The Media Used To Show Us That Curvy Was Se xy The problem is that fashion is not limited to the clothes that we wear, it extends far beyond that. Trends are set by celebrities and the brands they represent, then their messages filter down through the media to tell us everything from the size and shape our eyebrows should be, right down to the ideal size of waist and the length of legs that are deemed attractive. If a woman doesn't fit into that category then she is not only deemed unattractive, but her body simply isn't in fashion anymore. "Enough is enough, it simply isn't realistic to think that we can achieve the type of body that the media and celebrities tell us we should have. The problem is that images which have been Photoshopped and airbrushed beyond recognition has distorted our perception of beauty, and created something that no real human being could ever possibly achieve. It's becoming dangerous and something has to be done about it" say the creators of radical new anti-body fashion website CelebrityStretchMarks.co.uk 'Celebrity Stretch Marks' is an online lifestyle magazine dedicated to showing that celebrities are just like everyday people. They aim to challenge the perception of 'perfection' and show that having stretch marks is completely normal and acceptable in society. They do this by highlighting that even the seemingly 'flawless' A-list celebrities suffer from common skin conditions like stretch marks and cellulite. It can't be easy being a celebrity and earning a living based on your appearance. Life takes its toll on the body and the only way to defeat time is with an airbrush. Stars like Kate Moss and Scarlett Johansson have a social responsibility to highlight this, and help the younger generations who are being exposed to harmful content. They should take a leaf out of Britney Spear's book when she refused to allow her pictures to be altered in a 2010 advertising campaign. "I have cellulite and stretch marks -- and I have a muffin top! Let's face it, I don't have the body of a 14-year-old anymore. I think the more we try not to have that unrealistic ideal, the happier we'll be" says Jessica in Women's Health Magazine. The only way things will ever change is by challenging the perception of perfection. Let's stop the madness and promote health and wellbeing by starting with the main two influences on modern society: The media and the celebrities who allow their images to be released after extensive alterations have been made. Media Contact: Name: Charlie Graeme Email: Charlie@celebritystretchmarks.co.uk Website: www.celebritystretchmarks.co.uk ###
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