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Nintendo's Charlie Scibetta talks to Gamasutra about the company'sreception at E3, and how it's planning to convince consumers anddevelopers to get interested in its next home console. Talking to Nintendo's Charlie Scibetta, Nintendo of America'ssenior director of corporate communications, it's clear that thecompany realizes that it has to start from scratch and do what itlast did in 2006 -- convince the world that its controllerinnovation is important. "It can appeal to people all ranges in terms of their gamingability," he tells Gamasutra, in an interview conducted at E3, butadmits that it's "hard to understand the system until you get yourhands on it." "A big part of our strategy has been and will continue to be trial,getting it in as many people's hands as possible," Scibetta says. The company seems particularly excited by the concept of"asymmetric multiplayer", in which players with the screen-bearinggamepad have different information and a different role than theplayers with standard Wii Remotes. This came into play in itsmultiplayer Nintendo Land demos at E3. While he was unwilling to talk about the company's specificmarketing plans or budget, he does suggest that Nintendo will betrying to get the system recognized by consumers much as it didwith the original Wii -- which included spots on mainstream TVshows such as Good Morning America as well as aiming for thetraditional hardcore Nintendo gamer. For whatever Wii U "feature wewant to push", he says, Nintendo will be selective of the specificaudience it's targeting. He also says that the company will continue its recent strategy ofgoing direct to consumers with announcements, as it did with its E3conferences, which it streamed on nintendo.com. "What people aremost interested in, they can tune in to," he says. Was he satisfied with the company's E3 showing? "We are happy withthe way people are responding to it, but it does take some cycleson our part... to make sure everybody understands it." "We tried to do as many things as possible during our presentationand videos to explain it to people," he says. What the company strangely did not do was focus on all of itsfirst-party titles in its E3 conference; for example, the PlatinumGames-developed Project P-100 was absent from its E3 press conference, despite being one of onlya handful of titles the company had ready to show. "We're really excited about" P-100 , he says, "but we had to make some hard decisions." Working with Developers Some of those hard decisions clearly came because the company feltcompelled to showcase the lineups of third party partners --particularly Warner Bros. and Ubisoft. Does this mean the companygetting better at communicating with third parties? "A combination of first and third party games... will make thissystem have a good launch," Scibetta says. "All these developersand publishers are making games that really take advantage of" thesystem's unusual new gamepad. "When a publisher creates a game experience that is custom...that's when you really see the magic happen," he says. Scibetta is also happy to see ports of games such as Batman: Arkham City and Mass Effect 3 -- "The most important thing is if it takes care of what thesystem is doing" by using the gamepad, asymmetric multiplayer, andthe Miiverse online functionality. However, Scibetta admits, "the best games are custom-built," so "wegive a lot of support" to developers and publishers. "We want to see their ideas come to life on the system," he says."And they're excited, because if you're a game developer, you wantyour game to come to life on the best system possible." The Wii U"gives them options they've never had before," he suggests. But just as with consumers, it's a bit of an uphill battle to getdevelopers on board, he admits. "It's our job to try and get themto understand why it's cool, it's exciting, and it's new," he says,regarding its Miiverse social online functionality. "And it isnew." What Nintendo Does Have If there is an advantage for Nintendo, it's that it is Nintendo.More than either of the other platform holders, the company is bydevelopers and for developers (its president, Satoru Iwata, is aformer game developer.) The company really believes in its missionto bring innovative fun. "What the competition does does not influence what we do," saysScibetta. "We really have our own North Star about what we want tocreate, which is, 'Is it fun, and does it focus on games?'" When you work at Nintendo, he says, "you know you're a gamingcompany, you know you're about bringing fun to people, andeverything around that is peripheral to it. As long as we stayfocused on that core principle, we know we're on track, becausethat's what the company is all about." Related news: Average Nintendo 3DS eShop paying customer has bought about fivegames Miiverse: Much more than a social network, says Nintendo Opinion: Nintendo Land fails to rekindle the Wii Sports flame. The e-commerce company in China offers quality products such as Girls Footless Tights Manufacturer , Striped Pantyhose, and more. For more , please visit Pure Cotton Tights today!
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