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Multimillion marketing budgets probably won’t do a business any harm, but for a small business which is just finding its feet it’s completely unnecessary. There’s plenty of ways of making your modest budget go that bit further, to maximise your potential revenue and ensure that you’re not getting lost in a sea of competitors. What you need is big budget results on a small budget. If it works, stick to it Trial and error isn’t always advisable when it comes to business, but with marketing it often is. Trying lots of different techniques on a small scale will help you clarify which methods work best for your particular industry. Usually these will vary from business to business, but there are lots of more general concepts which can be used in all sorts of industries. Make sure you enquire how your leads have come across your business. This will help you identify whether your printed pens or your website is working hardest for you. There’s no need to continually trial new, fad marketing styles. These will usually only work for a very short time (and by the time you’ve heard about it, it could well already have run its course). What we’re saying is don’t write off the traditional physical marketing techniques like brochures and printed pens. Market for your business It might sound obvious, but what works for huge brands categorically will not work for your small café in the centre of Leeds. Big brands can get away with all sorts that won’t work from small and local businesses. Keep things simple, and always keep your customers at the front of your mind. Don’t use language which they won’t understand, or try and overcomplicate your product or service. Simple, easy to understand concepts sell best because people don’t feel as if you’re trying to manipulate or trick them with language. If you have several products, produce a brochure for each to keep things simple. Promotional marketing When you attend trade shows or simply when you’re signing contracts, a printed pen is great to have on hand. These are useful resources which all of us will use at least once a day. It means that your key information will always be on hand. If nothing else you should include your logo, your website address, and your telephone number. Printed pens are incredible value for money, as they have such longevity. Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through promotional, printed pens and personalised pens.
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