Trade shows are one of those events that can get your company lots of customers - if you do your promotions right. You can giveaway cheap promotional pencils during these types of events and you can help your business to take one step forward when it comes to marketing. |
When do you give the pens out?
You can give your promotional items after you give a free consultation or talk with a customer inside your booth. This way, your prospect can remember the experience of talking with one of your representatives as they use the pens. If your booth is kind of quiet and you want more people to drop by, you can send out your cheap promotional pencils to everyone who passes by. Even if they don’t go inside your booth, at least they will remember you as one of the participants of the show.
Creating a good first impression
Your giveaways can create a lasting first impression to your clients, so make it a point that it is a good one. You want to choose a pen that is top notch in quality and design to give your prospects a sense of professionalism. And if you want quality, you need to allot a certain part of your marketing budget to buying promotional pencils. You can, however, still get quality cheap promotional pencils if you do your research.
Helps prospects remember you
Offer value to your customers. Even if someone did not buy from you right on the spot, it will make them feel special if you hand them a pen from your company. This means that you value them. In the future, the promotional pens can help you gain customers because they will remember you wherever they are as long as they are using your pen. And remember that it is human nature that if they are given something, they usually return the favor.
Low cost advertising
Joining trade events is a big expense for your company. In that sense, you don’t have to spend more on your advertising. Marketing collaterals, such as cheap promotional pencils, is a very inexpensive way of promoting your product or services. This is one of the classic ways on how you can spread word about your business without going bankrupt. It is less expensive that TV or radio placements. Plus, it is long lasting advertising. As long as the pen works, it will be used and your company will be remembered.
Joseph works for Supreme Pens, a personalised brand merchandiser. Supreme Pens offer business owners the chance to market their business, through branded, personalised and cheap promotional pencils and pens
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