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November 11, 2014 - Excelsior Business Development has released a new business development book by founder, Russell Streeter, aimed at ambitious entrepreneurs who want to grow their business and take it to the next level. The Seven Keys Formula, which was formally released on October 24th, provides a practical 7-step formula to help business owners double or even triple the current size of their business, turning it into a well-oiled money-making machine. “It takes more than passion and a good idea to build a successful business,” said Russell Streeter, making direct reference to one of book’s central themes of uncovering the business growth secrets hidden in plain sight. “If you’ve reached a ‘growth ceiling’ in your business, with slowing sales and profit, the Seven Keys Formula can help you take it to the next level,” continues Streeter, in reference to the type of reader the book would benefit the most. “This is a powerful business growth methodology that uses a range of strategies to help you achieve success,” concludes the business growth expert, who is also a qualified Chartered Accountant and speaker. Whereas other business books focus only on getting more customers, The Seven Keys Formula includes strategies for retaining customers, encouraging them to spend more, improving profit margins and boosting referral rates. These actions are often cheaper and easier than attracting new business and may have a greater impact on profits and growth. The Book also stresses the important of systemising your business, in order to position it for massive growth and ultimately free yourself from the day-to-day operations. Streeter points out “If you can’t be replaced, you won’t be able to sell your business.” The comprehensive and invaluable book is available for free download at: http://www.sevenkeysformula.com/, with 99 marketing tools and a One-Page Marketing Plan template included with each download. About: The Seven Keys Formula is a new book written by Excelsior Business Development CEO & Founder, Russell Streeter, aimed at helping ambitious entrepreneurs grow their business and take it to the next level. The free guide draws on Russell’s expertise as a business growth expert, speaker and Chartered Accountant. During his career, Russell has worked with global brands such as PwC, IBM and Prudential. He has been working with small and medium-sized enterprises spanning several industries, since 2012. Contact details : Excelsior Business Development http://www.sevenkeysformula.com growth@smegrowth.biz
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