Amazines Free Article Archive
www.amazines.com - Friday, February 22, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133277)
 Advice (160791)
 Affiliate Programs (34733)
 Art and Culture (73657)
 Automotive (145600)
 Blogs (75015)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328123)
 Business News (426299)
 Business Opportunities (366247)
 Camping (10951)
 Career (72754)
 Christianity (15838)
 Collecting (11636)
 Communication (115055)
 Computers (241956)
 Construction (38986)
 Consumer (49661)
 Cooking (17059)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7537)
 Current Affairs (20376)
 Dating (45771)
 EBooks (19684)
 E-Commerce (48191)
 Education (185158)
 Electronics (83433)
 Email (6389)
 Entertainment (159796)
 Environment (28932)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110891)
 Fashion & Cosmetics (196378)
 Female Entrepreneurs (11841)
 Feng Shui (130)
 Finance & Investment (310229)
 Fitness (105870)
 Food & Beverages (62832)
 Free Web Resources (7937)
 Gambling (30212)
 Gardening (25074)
 Government (10522)
 Health (629176)
 Hinduism (2203)
 Hobbies (44019)
 Home Business (91543)
 Home Improvement (251264)
 Home Repair (46110)
 Humor (4811)
 Import - Export (5447)
 Insurance (45104)
 Interior Design (29544)
 International Property (3485)
 Internet (190962)
 Internet Marketing (146294)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80454)
 Link Popularity (4592)
 Manufacturing (20825)
 Marketing (98739)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129606)
 Organizing (7799)
 Party Ideas (11855)
 Pets (38083)
 Poetry (2234)
 Press Release (12668)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126606)
 Recreation & Leisure (95232)
 Relationships (87441)
 Research (16155)
 Sales (80298)
 Science & Technology (110145)
 Search Engines (23445)
 Self Improvement (153074)
 Seniors (6224)
 Sexuality (35941)
 Small Business (49277)
 Software (82937)
 Spiritual (23461)
 Sports (116068)
 Tax (7658)
 Telecommuting (34077)
 Travel & Tourism (307050)
 UK Property Investment (3117)
 Video Games (13421)
 Web Traffic (11724)
 Website Design (56796)
 Website Promotion (36556)
 World News (1000+)
 Writing (35761)
Author Spotlight
BARRY BROWN

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more
OLEG TCHETCHEL

Oleg Tchetchel Industrial Air Systems Designer Northern Integrated Systems nis-co.com/contact/Ind...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
SUNNY NASH

Sunny Nash is the award-winning American author of Bigmama Didn’t Shop At Woolworth’s, recognized by...more


Keeping Up With The Millennials: Appealing to the 15-35 Market by Laura Jeeves





Keeping Up With The Millennials: Appealing to the 15-35 Market by
Article Posted: 05/18/2017
Article Views: 264
Articles Written: 3543
Word Count: 555
Article Votes: 0
AddThis Social Bookmark Button

Keeping Up With The Millennials: Appealing to the 15-35 Market


 
Food & Beverages
Today’s 15 to 35 year olds, often referred to en masse as ‘millennials’, are a huge market with the spending power to match. By 2020, 75% of the working population will be from the millennial generation. However, too often when marketing sweet treats we stick to a simple adult/child division. When marketing to millennials, it’s important to keep in mind their distinct characteristics as a demographic and tailor your stock to cater to their desires. So, what are these characteristics and which brands can help you attract this important market?

Exemplary Eating Habits

It might seem daft to go on about healthy eating when talking about marketing confectionery; however, this generation is eating cleaner and drinking less than their parents. Their health-conscious mindset affects their consumer habits – even when chocolate is involved! When marketing to millennials it’s important to emphasise the nutritional benefits of ingredients such as raw cacao and various antioxidants.

These foodies love experimenting with different cuisines in the comfort of their own kitchens, so will also search for high quality, raw ingredients. The social media-savvy group enjoy photographing food and sharing their culinary experiences with their peers.

Intelligent Shoppers

Research shows that two thirds of 15-35 year olds check the ingredients lists on food packaging before making a purchase. Along with quality ingredients they look for free-from options and goods with no synthetic additives. Despite rising house prices and heavy student debts, this generation is willing to pay for great food which is ethically and transparently produced. This means you should be searching for brands that value clarity and openness in regards to the creation of their products and where they source their ingredients.

Flavours and Fun: My Recommendations

At hf Chocolates we have a variety of products ideal for marketing to millennials. Here are my top two picks:

• Willie’s Cacao: This brand ticks several boxes for the millennial market. His products, such as the Cacao Discovery Tasting Kit, encourage consumers to explore flavour profiles and bean terroirs with a gourmet experience. His cylinders of chef’s chocolate are ideal for home cooking and invite this experimental generation to create chocolaty delights in their own kitchens. These quality products are backed by an ethical growing process.

• Joe & Seph’s: This fun family business is bound to suit the millennials’ penchant for heart-warming back stories. Joe & Seph’s unite fresh ingredients with bold and imaginative flavour combinations in their popcorn creations. Quirky flavours, such as Gin & Tonic and Goats Cheese & Black Pepper, will tempt the curious whereas their classic caramel flavours are real crowd-pleasers. Popcorn is popular at the moment as a lighter alternative to less healthy sweet snacks.

Family brands, luxurious products and high-end treats with nutritional benefits are likely to appeal to this price sensitive but health conscious generation. If you’re looking for more brands to help your marketing to millennials, do get in touch with our helpful sales team!

Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. She loves blogging on subjects as diverse as marketing to millennials, confectionery trends and how taste works. Working with the most dedicated suppliers from all over Europe, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.

Related Articles - Marketing, to, millennials,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEVE HANEY

Steve is the owner/operator of Whiskey Jack Painters, a premier painting company based out of Alma, ...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NAIMA ROCCA

Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license