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SEO, or Search Engine Optimisation, allows Mornington businesses to gain visibility on search engine results pages like Google. Optimising your website and content for the best online performance can ensure that your business will be seen and heard by potential customers in the city or the wider region. While SEO practices, terms, and general strategies typically fall in the purview of a marketing team, business owners should know the basics to understand the process and how to help support a successful online presence. Not only will understanding SEO terms help business owners make informed decisions, but it can help them recognise industry-related jargon that could be used to better describe their business's goals. Here are some of the most important SEO terms for business owners to familiarise themselves with: 1. Keyword Any word or phrase used by a search engine user when looking for something related to a product, service, or website. SEO services in Mornington often say that keyword usage is the most critical element of SEO as websites are optimised using them to rank better on search engine results pages. 2. On-page SEO Refers to the techniques used on a webpage to make it more search-engine friendly. This can include optimising a page's title, meta description, and content for relevant keywords and phrases. 3. Off-page SEO Refers to activities like link building, social media promotion, directory submissions, etc., that take place off your website and contribute to its overall ranking. 4. Meta Title The title of a webpage displayed in Google search results. This isn't usually the exact title of the content within the page but rather an opportunity to reach out to your target audience with keywords proven to help your page gain visibility among your audience. 5. Meta Description A brief description of a page shown in search engine result pages, this limited space only allows for 165 characters but is useful as a way to further explain your web page's content and entice viewers. 6. Landing page This is the webpage on your website that appears first when a user visits, also known as the homepage. This is typically one of the most important web pages among SEO services in Mornington, as it is seen and indexed by search engines more than other pages. 7. SERPS/Ranking SERPS stands for "search engine results pages" and is the list of web pages that appear after a user inputs a search query. Ranking is essentially where your website appears on these pages, so optimising content to rank higher can increase visibility and clicks. Ideally, businesses should aim to be on the first page of SERPs for their most relevant keywords. Change Your Business Tactics With Better SEO Understanding As a business owner in Mornington, it is critical that you understand the basics of SEO and how it can impact your business. Knowing these terms and having a general understanding of search engine optimisation practices can help you make informed decisions about marketing efforts and ensure that your business's website is set up for success.
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