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Are you satisfied with your business promotion? Are you getting enough buyers for your products or services? Do you advertise your products on the internet? If the answer is in negative, then the time is apt for you to spend some amount from your business promotion budget towards online marketing. Since the advent of internet, the number of its users world-wide is on the rise. Internet, as most of us are aware is a medium through which billions of users across the world gathers information, buy & sell, advertise, finds a soul-mate, witness an election campaign and use numerous other services offered. Hence, it is an effective means for marketing your products. What is online advertising or marketing? Online marketing, sometimes also referred as e-marketing, web marketing or internet marketing is the process of promoting your products or services by advertising on the internet . It is the same as offline marketing where you advertise in newspapers, on bill boards etc, and the only difference is that online advertising is more cost-effective and reach out to the maximum number of prospective customers around the world. Of late, online marketing is gaining in popularity and scoring over traditional forms of advertising. How would one go about advertising on the internet? The first and foremost step is that your business should have a website through which you can share information regarding your products or services. The website should carry a your company profile, products along with description and photographs, online shopping facility, contact us details along with a form through which a user can contact you by email. It would be better if you add a video of your products or factory tour as that generally adds up to a company's credibility. But is only owning a website enough? How would your prospective clients reach your website or know about your products being displayed on your website? The answer lies on promotion of your website. If your website is visible on the search engines, you are bound to get good traffic. Ways to promote a business online: An easy way out is to hire the services of a good professional search engine optimization company. They would take care of the promotion of your website. Another way is through b2b portal which requires minimal investment investment and provides a perfect platform for the wholesalers, distributors, suppliers, manufacturers and retailers for carrying out their business via internet. They also provide good visibility to your business and products in search engines like Google,Yahoo,Msn etc. There are numerous other sources on the internet about promoting a website and online marketing and I believe that today b2b online marketing has become an essential tool for your business promotion.
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b2b, business to business, online marketing, b2b portal, e commerce,
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