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Although the Internet is an incredible way to market your business and make a living, it is also one of the worst….if you don’t know what you are doing. Without proper preparation, what could be an amazing tool turns into massive frustration. If you have the correct systems in place you can literally make money at the “press of a button”. This is not to say you are going to get rich quick. What it means is, when you have a proper foundation in place, you have developed and fine-tuned your systems and you are consistent in what you do you can make an incredible living from the Internet with a very high return on investment of time and money. When I say an incredible living from the Internet, I don’t mean you are going to be the next Internet marketing guru. I simply mean the Internet can be a great tool to market your business, regardless of what business and industry you are in. The starting place is to know who your market is and is not. From there you have to know what keeps them awake at night and determine if you are the best solution for them. The next step is to determine which products and services would be of interest (and need) to your market. Once you determine these important factors, you can then begin the process of building your presence online. Without know who your market is, what they need and want, and why you would be the best solution for them you will likely waste untold amounts of time and money chasing after the wrong customer. On the flip side when you know who wants to do business with you and who you want to do business with you can go deep into a market (or markets) and position yourself as someone who is a recognized authority. The more of an authority (expert) you are viewed as the easier the process becomes. The message here…don’t just jump into trying to sell something on the Internet. Do your research and based on what you discover, decide what you are qualified to bring to market in products and services. Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money-making products and services. She does this by teaching them how to publish their works via books, eBased information products, teleseminars, webinars and any medium that can be distributed via the Internet. Visit www.kathleengage.com to learn more.
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