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Most people aren't bothered by the fact that over half of their Facebook friends are people they've met only one time or in some cases, never. These people aren't much harm with their ramblings on the newsfeed but when random friends cross the line and send repeat game requests or always want to chat via instant message, a user can feel a little uncomfortable. Businesses often find themselves in a similar situation when they use direct mail marketing to advertise a new product or promotion. Even though the customer may have signed up for the email newsletter, it's difficult to know how many emails are too many. Email Marketing to Cold Accounts Sometimes a business will acquire a list of emails from a marketing agency that has researched the business and demographics of a particular industry. Rather than just sending out emails at random, distributing to cold accounts that have demonstrated interest in a product genre is a great way to gain customers. An important part of any direct mail marketing strategy should be giving the customer the ability to opt out of the service. Emails to a potential customer aren't intrusive because recipients could either visit the website and buy an item, or at worst delete the email and opt out of the list. Email Marketing to Verified Profiles Many times, a restaurant or department store will acquire an email address from their customers in exchange for a discount or the chance to win something. Once the company has acquired this account information, they have to figure out how to devise their direct email marketing campaign. Since the consumer has visited the store before, a business wants to make sure not to drive away their customers with intrusiveness. They want to lure the people into the store as much as possible, so they must walk a fine line. When used in spurts, email marketing can be a great tool to keep in touch with customers without overwhelming them. One thing that should be remembered is that direct email marketing doesn't always have to be an impersonal automated sales message. In fact, many businesses use the service simply to check up on past customers to see how the product or service is working out or if there's any questions that need answered. Email marketing also isn't always about getting immediate sales. An email telling about new hires or an upcoming site remodel is a great way to keep the brand at the top of customer's heads. Author Bio : The author is associated with alicanto, which is a leading provider of marketing tools,Trade association,business marketing,direct mail marketing,email newsletter and offers small business marketing and email marketing solutions to businesses and entrepreneurs.
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